The importance of brands in the lunch‐box choices of low‐income British school children

Roper, Stuart; Niece, Caroline La

doi:10.1002/cb.275

Cited by 60 publications

(58 citation statements)

References 28 publications

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“…Thus, this study, as earlier research (Downie & Glazebrook, 2007;Pugh, 2009;Roper & La Niece, 'If you have money, you can be more kind to them'. Possessions and Economic Resources in Children's Peer Groups.…”

supporting

confidence: 55%

“If you have money, you can be kinder to them”: possessions and economic resources in children's peer groups

Lundby

2012

Young Consumers

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PurposeThe purpose of this paper is to explore the functions of material possessions and economic resources in peer relationships among third grade children. MethodologyIn total, 48 Swedish children aged 9, were interviewed in focus groups, using a projective vignette technique and pictures. The children were asked if and how children in general could gain new friends through material possessions and money. FindingsThe findings indicate that children perceive possessions as multi-functional tools in peer relationships. The ability to fit into the peer group, by the use of different possessions, was perceived as especially important. Additionally, children perceived money as an altruistic tool to demonstrate kindness. Research limitationsThis is a qualitative study and the results are based solely on 10 focus groups. In addition, a limited set of items, which regulated the interviews, was presented to the children in order to stimulate more profound dialogues in the groups. Practical implicationsThis study implies that children's ability to fit into the peer group seem to be more important than the need to express individuality. Thus, it may be a challenge for social marketers, teachers, parents, and others to address children's consumption behavior as a factor strongly influenced by the peer group. Originality/valuePrevious research indicates that material possessions are important for children in order to gain popularity among peers. However, few studies have tried to investigate how children perceive the functions of material possessions and economic resources.

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supporting

confidence: 55%

“If you have money, you can be kinder to them”: possessions and economic resources in children's peer groups

Lundby

2012

Young Consumers

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“…For instance, consuming mainstream brand products is associated with being popular, whereas consuming supermarket or generic brand foods -along with healthy branded foods -is considered 'nerdy' and socially unacceptable (Stead et al, 2011(Stead et al, , p. 1135. Wills, Backett-Milburn, lawton, and Roberts (2009) and Roper and la Niece (2009) similarly draw attention to the social significance of branded food products for British youth. Children aged 7-14 regarded branded products such as Coke, Evian, and KitKat as 'cool' and able to make their consumer more popular among peers (Roper & la Niece, 2009).…”

Section: Research On Food Marketing and Teenagersmentioning

confidence: 99%

“…Wills, Backett-Milburn, lawton, and Roberts (2009) and Roper and la Niece (2009) similarly draw attention to the social significance of branded food products for British youth. Children aged 7-14 regarded branded products such as Coke, Evian, and KitKat as 'cool' and able to make their consumer more popular among peers (Roper & la Niece, 2009). One small study of 13 Australians (aged 8-13) and their parents found that the majority of youth interviewed 'expressed concerns' about how marketing poorly nutritious foods could pose a risk to children's health (Mehta, Coveney, Ward, & Handsley, 2014, p. 25), while a Canadian study found that 6-13 year-olds lack the skills to evaluate packaged foods (Elliott & Brierley, 2012).…”

Section: Research On Food Marketing and Teenagersmentioning

confidence: 99%

“…Teenagers are often defined as age 12-19 (Centers for Disease Control & Prevention [CDC], 2014;McGinnis et al, 2006;Mediamark Research Inc., 2003), yet these studies use various age cut-offs (e.g. ages 8-13 [Mehta et al, 2014], ages 12-14 [Elliott, 2014], ages 13-15 [Stead et al, 2011], ages 7-14 [Roper & la Niece, 2009]), etc. The varying age ranges, which often include children in the study, makes it difficult to draw concrete conclusions regarding teenager perceptions.…”

Section: Research On Food Marketing and Teenagersmentioning

confidence: 99%

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Knowledge needs and the ‘savvy’ child: teenager perspectives on banning food marketing to children

Elliott

2016

Critical Public Health

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Food marketing to children is a powerful factor in the health of young people. In Canada, one proposed measure to protect young people is to ban all food and beverage marketing to children under age 13. Since policy initiatives should consider the voices of those directly impacted, we conducted focus groups with teenagers aged 12-14 -precisely those individuals who would be directly impacted by, or just over, the age threshold proposed. The majority of teenagers consulted were opposed to a ban on food marketing, framing food marketing as a way to meet their consumer needs. Such perspectives mirror the arguments made by the food industry, and suggest that teenagers' self-identification as consumers trump questions of ethics or public health. Even though teenagers argue that marketing is often misleading, they do not view regulation as a solution -a view troubled by the fact that many of the teenagers underestimated their own vulnerability to marketing. The research points to the need for a more complex understanding of how food marketing messages are understood by teenagers, for a more robust media literacy education, and for the need to engage -not ignore -young people when it comes to issues of public health.

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“…For Miller, giving into requests is a means of expressing care and affection and a way to "buy back" the child, for example offering sweets as a reward for accompanying parents on the shopping trip. It could be argued that succumbing to children's requests actually reduces conflict and, particularly in low income families, ensures that children are not socially disadvantaged by the family's financial situation (Hamilton, 2009;Roper and La Niece, 2009). Children's requests can therefore be seen as part of a normative practice.…”

Section: Literature Reviewmentioning

confidence: 99%

Co-operation in the supermarket aisle: young children’s accounts of family food shopping

Marshall

2014

International Journal of Retail &Amp; Distribution Management

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Purpose -Children are increasingly seen as active consumers participating in various aspects of family food consumption. The purpose of this paper is to look at children's first-hand accounts of their visits to the supermarket and reports on their in store experiences as participants in the family food shopping. It offers an account of family food shopping from the perspective of the children. Design/methodology/approach -Qualitative discussion groups with children aged eight to 11 years research were used to elicit children's perceptions of food shopping as part of a study into food consumption experiences. This offers an opportunity to capture the children's perspective on this everyday consumption activity. Findings -Engaging in family food shopping is part of a socialisation process that introduces children to food retail environments and to shopping scripts played out in store. Young children claim to actively participate in family food shopping in store contributing in a variety of ways to family food purchases that includes making requests in store, negotiating over product choices and assisting with the food shopping. The strategies employed by the children include restricting requests to specific product categories (usually for sweets, or cereals or products for their school lunchbox); selecting products on behalf of other family members; dissuading parents for buying certain food items and helping out in store. Most of the first-hand accounts reflect a positive experience with children contributing to the food decisions that relate directly to their interests. The research finds relatively little conflict and more co-operation between children and their parents in an attempt to influence what goes into the shopping trolley. Research limitations/implications -This is a small exploratory study with a geographically constrained sample. The children's accounts cannot be verified but are presented as a way of looking at how children themselves relate to the family food shopping experience. Future research might extend the geographical scope of this investigation and consider soliciting parental views to validate the children's accounts. Practical implications -This work provides further evidence of the ways in which children are actively included as part of family food decisions in a supermarket context. Children's in store contributions to family food can inform retailers and companies as well as policy makers. Originality/value -This offers a unique insight into how children view shopping with the family and relates more broadly to the discussion around children's consumption and their role as active consumers.

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The importance of brands in the lunch‐box choices of low‐income British school children

Cited by 60 publications

References 28 publications

“If you have money, you can be kinder to them”: possessions and economic resources in children's peer groups

“If you have money, you can be kinder to them”: possessions and economic resources in children's peer groups

Knowledge needs and the ‘savvy’ child: teenager perspectives on banning food marketing to children

Co-operation in the supermarket aisle: young children’s accounts of family food shopping

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