2014
DOI: 10.1016/j.technovation.2014.01.007
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The importance of design for firms׳ competitiveness: A review of the literature

Abstract: Scholars dedicated increasing attention towards appreciating how design has changed individuals' perception of new products, firms' understanding and formulation of strategy, or other relevant actors' approach to innovation and technology management. By emphasising the importance of design for the definition of consumers' needs, the restructuring of firms' organisational structures and strategies, and the evolution of firms' value creation processes, this review paper identifies relevant research gaps and ques… Show more

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Cited by 101 publications
(85 citation statements)
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References 120 publications
(148 reference statements)
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“…We suspect, that 'design' covers a variety of activities (ranging from the identification of customer needs; ideation and creativity, selecting ideas for products/services; the development of technical specifications; implementing products/services; and form giving) rather than a specific activity. Our findings indicate the need to explore deeper what design is, and how it contributes to both competitiveness and innovation, especially in contexts of high symbolic content (c.f., Ravasi and Stigliani, 2012;Eisenman, 2013;D'Ippolito, 2014) with a high share of graduates might be providing more flexible, customised services, while those with fewer graduates might provide more standardised services (Tether et al, 2001); ironically, the move towards standardisation can increase rather than decrease innovation as measured by the Oslo Manual / CIS .…”
mentioning
confidence: 99%
“…We suspect, that 'design' covers a variety of activities (ranging from the identification of customer needs; ideation and creativity, selecting ideas for products/services; the development of technical specifications; implementing products/services; and form giving) rather than a specific activity. Our findings indicate the need to explore deeper what design is, and how it contributes to both competitiveness and innovation, especially in contexts of high symbolic content (c.f., Ravasi and Stigliani, 2012;Eisenman, 2013;D'Ippolito, 2014) with a high share of graduates might be providing more flexible, customised services, while those with fewer graduates might provide more standardised services (Tether et al, 2001); ironically, the move towards standardisation can increase rather than decrease innovation as measured by the Oslo Manual / CIS .…”
mentioning
confidence: 99%
“…Há outras metodologias que utilizam mais o processo de aprendizado, como o design thinking, que poderia ser mais efetivo e mais bem-sucedido perante os unk unks. Esse método é reconhecido como uma abordagem útil para lidar com a inovação (Kimbell, 2011), assim como contribui para o bom desempenho das organizações que o utilizam (D'Ippolito, 2014). O objetivo do design é "promover o bem-estar na vida das pessoas" (Vianna, Vianna, Adler, Lucena, & Russo, 2013, p. 13), entendendo como problema o que impede ou prejudica a experiência, seja ela emocional, cognitiva ou estética, trabalhando assim para gerar soluções que gerem novos significados para as pessoas (Brown, 2008).…”
Section: Discussionunclassified
“…As design also adds value to a new product, design management literature considers design to be a source of competitive advantage (D'Ippolito, 2014;Johansson-Sköldberg, Woodilla, & Çetinkaya, 2013;Verganti, 2008). Different approaches to the design in terms of U.D.I.…”
Section: Design Orientationmentioning
confidence: 99%
“…We argue design orientation to be a separate dimension, since some companies understand design only as the aesthetic appearance of a product, while others comprehend the crucial role of design in assuring desirable user experiences (D'Ippolito, 2014). Design in U.D.I.…”
Section: Design Orientationmentioning
confidence: 99%