The importance of film-induced tourism as a motivational influence on travel decisions: analysis of push and pull factors from the perspective of Portuguese consumers

Chemli, Samiha; Seo, Kang Jin; Nunes, Sara; Sejdini, Abdulmenaf; Agúndez, Alejandro Del Moral; Fonseca, Julia Fragoso Da

doi:10.1504/ijtp.2022.10053173

Cited by 1 publication

(2 citation statements)

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“…The perceived charismatic leadership validated in this study is closely related to the story and film characters and is an antecedent of emotional contagion for the audience. Prior research considered film-induced tourism as a sporadic behaviour, primarily due to the limited exploration of the "pull" factors related to film plots and characters in these pushpull theory-based studies (Chemli et al 2022). The findings of this study enhance the potential for film-induced tourism to become a more predictable activity.…”

Section: Theoretical and Practical Implicationsmentioning

confidence: 85%

“…Nevertheless, film-induced tourism faces particular challenges in becoming the perfect marketing tool for the tourism industry. Research based on the push-pull theory suggested that film-induced tourism often occurred as a serendipitous event, with the impact of film-induced motivation factors being relatively low compared to other factors (Chemli et al 2022). Furthermore, studies indicate that serendipitous tourists make up the majority of film tourism, possibly due to the limited penetration of films and TV dramas in some regions, as their distribution remains restricted (Ng and Chan 2019).…”

Section: Literature Reviewmentioning

confidence: 99%

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Exploring the appeal of villainous characters in film-induced tourism: perceived charismatic leadership and justice sensitivity

Yao,

Yang

2024

Humanit Soc Sci Commun

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Film-induced tourism is considered a valuable marketing tool, especially crucial for the recovery of post-pandemic tourism. The rapid growth of digital streaming platforms has enabled film and television works to reach global audiences and impact viewers on a broader scale. Scholars and tourism operators increasingly recognise film characters’ pivotal role in global film-induced tourism. While film-induced tourism is generally believed to impact the image of tourist destinations positively, existing research has predominantly focused on the decent characters portrayed in films. However, the allure of captivating audiences is not confined solely to decent characters. According to narrative studies in film and television, villainous characters with extraordinary skills often have a stronger appeal to viewers than decent ones. Therefore, the objective of this study is to explore a rarely discussed topic: how villainous characters enhance the attractiveness of tourist destinations. This interdisciplinary research principally integrates character arc theory and reception aesthetics from film studies, emotion contagion theory from marketing research, and place attachment theory from tourism studies. Accordingly, this study examines the perceived charismatic leadership of villainous characters and its impact on film tourists’ emotion contagion, place attachment and visit intention. The study distributed questionnaires to 532 audiences who watched the Chinese police and crime drama titled, The Knockdown (狂飙), and who acquainted themselves with the villainous character Gao Qiqiang (高启强). Structured equation modelling showed that villainous characters with charismatic leadership can significantly impact the intention of film tourists. Specifically, perceived charismatic leadership directly influenced emotions of pleasure, arousal and admiration. Place attachment existed as a whole or partial mediator of the three emotions and visit intention. Moreover, the audience’s justice sensitivity negatively moderated the positive relationship between perceived charismatic leadership and emotions. Finally, the study provides insights and suggestions for film tourism marketers and screenwriters.

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Section: Theoretical and Practical Implicationsmentioning

confidence: 85%

Section: Literature Reviewmentioning

confidence: 99%