EJBM 2019
DOI: 10.7176/ejbm/11-36-01
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The Importance of Individual Technology Factors for Adoption of Internet Banking

Abstract: The main objective of this study is to find the factors that motivate customers to adopt Internet banking services. It is concerned with an empirical investigation of individual factor technology that could predict successful IBSA. Survey method is used questionnaires are administered on 535 persons in public university staffs already using internet banking services. The findings reveal that individual factors technology is high significant (IFT). It shows four significant relationships between Internet techno… Show more

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Cited by 3 publications
(5 citation statements)
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“…Earlier studies by (Alkafagi et al, 2019;Guo et al, 2018;Lin & Huang, 2012) have indicated that adopting mobile technology is cost-effective for customers. Therefore, customers will readily accept mobile technology to enhance their productivity.…”
Section: Discussionmentioning
confidence: 98%
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“…Earlier studies by (Alkafagi et al, 2019;Guo et al, 2018;Lin & Huang, 2012) have indicated that adopting mobile technology is cost-effective for customers. Therefore, customers will readily accept mobile technology to enhance their productivity.…”
Section: Discussionmentioning
confidence: 98%
“…Technology has diffused vastly into all sectors of our economy (Alkafagi et al, 2019). Companies and consumers have been forced to adapt to technological changes as competition for quality and speed has increased.…”
Section: Mobile Technology Acceptancementioning
confidence: 99%
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“…However, Nasri (2011) demonstrated that the idea that a lower perceived risk of using online banking will lead to a greater likelihood of adoption is unfounded. It has also been demonstrated that perceived technology risk has little impact on people using internet banking (Alkafagi et al, 2019). The perceived risk has been identified in previous studies as a deterrent to using online banking.…”
Section: Perceived Risk Of Using Online Bankingmentioning
confidence: 93%
“…Technology has enhanced marketing performance such as mobile online shopping and marketing (Alkafagi, Salameh, & Abu-AlSondos, 2019). Retailers have developed strategies in order to meet online shoppers' demands (Algharabat, Zamil, & Vasista, 2015); they focused on studying customer behavior for mobile online shopping field to discover customer attitudes toward mobile online buying process.…”
Section: Introductionmentioning
confidence: 99%