“…External motivation can improve the access to markets, satisfy customer requirements, enhance the organization image, and facilitate the access to governmental incentives, but if no internal improvements are implemented, and the goal is just to do the minimum to achieve certification, the external benefits might not endure (Llopis & Tari, 2003;Boiral & Roy, 2007); Martínez-Costa, Martínez-Lorente & Choi, 2008;Prajogo, 2011). However, it should be acknowledged that there are authors that favor the benefits of the internal motivations for MSSs implementation and certification, while others consider the external motivations as more relevant.…”