The importance of perceived risk in destination image and its effects on behavioral intention

Abstract

In this work we analyze the process by which the decision of visiting a destination is the result of evaluating its image, being risk an important factor that has an effect on the destination's image. Taking the previous literature into account, and considering the multidimensional character of these two constructs, we propose a classification of the different approaches that link risk and image with behavioral intention. This work, without being an exhaustive review of the literature, clarifies the state in which the study of this subject is found and gives guidance to the researchers in this field. La importancia del riesgo percibido en la imagen de destino y sus efectos sobre la intención de comportamientoResumen: En este trabajo analizamos el proceso mediante el cual la decisión de visitar un destino es el resultado de evaluar su imagen, siendo el riesgo un factor importante que influye en la imagen del destino. Teniendo en cuenta la literatura previa, y considerando el carácter multidimensional de estos dos constructos, proponemos una clasificación de los diferentes enfoques que vinculan el riesgo y la imagen con la intención del comportamiento. Este trabajo, sin ser una revisión exhaustiva de la literatura, aclara el estado en el que se encuentra el estudio de este tema y brinda orientación a los investigadores en este campo.Palabras clave: Riesgo percibido; Imagen percibida del destino; Intención del turista.

Risk perception and visit intention on Olympic destination: Symmetric and asymmetric approaches

“…in the aftermath of a terrorist attack or natural disaster) have experienced a decline in tourist arrivals (Sönmez and Graefe, 1998b). Several studies have explored risk perceptions as a component of destination image (Baloglu and McCleary, 1999; Martín-Azami and Ramos-Real, 2019; Qu et al, 2011) and suggested that high perceptions of risk are associated with a negative destination image (Kozak et al, 2007).…”

The effect of travel risk perception and destination image on visit decision in the new normal

“…Restoring the image requires mitigating identified risks and publishing news and information about the recovery of the threatened destinations. This necessitates studies to develop strategies tailored to the market segments and specific destinations (Martín-Azami & Ramos-Real, 2019). In addition, there needs to be periodic supervision to ensure food health standards and environmental cleanliness around tourism objects in East Belitung.…”

Assessing the relationship of perceived risks with destination image and destination loyalty: a tourist's perspective visiting volatile destinations

“…Therefore, there is a need to adopt an integrative approach that analyses the interrelations between perceived risk, destination image, and behavioural intention (Carballo et al, 2021;Hamouda and Yacoub, 2018;Martin-Azami and Ramos-Real, 2019). Therefore, the following hypotheses are formulated:…”

“…Tourists' behaviour in terms of the tourist destination selection process is predominantly determined by numerous factors (Stylos et al , 2016). Amongst those factors, perceived risk and destination image are considered critical components (Martin Azami and Ramos Real, 2019; Stylos et al , 2017). Thus, understanding tourist behaviour requires a better comprehension of tourists' perception of risk and the image of places to facilitate effective marketing strategies (Promsivapallop and Kannaovakun, 2017).…”

“…Although a substantial amount of stand-alone research work has been done in both the fields of travel risk perception (Carballo et al , 2021; Chew and Jahari, 2014) and destination image (Huang et al , 2021; Stylos et al , 2016), there is a dearth of studies related to the exploration of the direct relationship of perceived risk with destination image (Loureiro and Jesus, 2019; Nazir et al , 2021). This is because perceived risk has been treated as an attribute of destination image in previous studies (Martin-Azami and Ramos-Real, 2019). Recent research advocates that integration of both concepts into the same study would assist in a better understanding of their interrelations as well as their effects on future behavioural intentions of tourists, consequently offering both practical and theoretical insights into how risk perceptions and a tourist's perceived image can be better controlled to encourage loyalty intentions (Martin-Azami and Ramos-Real, 2019; Nazir et al , 2021).…”