The Importance of Quality, Satisfaction, Trust, and Image in Relation to Rural Tourist Loyalty

The Effect of Perceived Benefits, Trust, Quality, Brand Awareness/Associations and Brand Loyalty on Internet Banking Brand Equity

“…In this research, online trust is interrelated with loyalty and will positively influence the perceived quality 22,24,25,35,41 . In addition, brand awareness/association plays an important role in consumers' evaluations 42 , such as quality evaluation.…”

“…The effect of high quality on brand loyalty is well known and is widely accepted as the basis of consumer satisfaction 29,30,31,32,33,34,35,36 . Grönroos 37 defines service quality as an overall perceived judgment.…”

Tourism in Rural Areas: Foundation, Quality and Experience

“…The use of the performance-only scale is also justified by the dynamic nature of the costumer's expectations and by the increased effort expected of the tourist to complete two questionnaires, one before using the lodging (expectations) and another afterwards (perceptions), which would considerably reduce the number of tourists willing to collaborate in the measure of quality. Table 1 shows the six dimensions of RURALQUAL (see also Loureiro and Miranda, 2008;Loureiro and Miranda, 2009;Loureiro and Kastenhols, 2011). The dimension, called Professionalism, refers to well-presented meals, clean and neat appearance of employees, and their readiness to attend customers in a kind and personalized way.…”

Measuring Service Quality of Rural Accommodations

“…And those are RURALQUAL for a rural house in Portugal [42][43][44][45] and HISTOQUAL for historic house in U.K. [40,47]. Also, Reichel et al [5] developed and utilized the new measurement based on SERVQUAL for rural accommodations in Israel and the number of items in the measurements has been decreased to better evaluate small size facilities in rural tourism.…”

“…The most widely used instrument is SERVQUAL, developed by Parasuraman et al in 1988 and revised in 1991 [9]. In the tourism industry, SERVQUAL is the most widely used and accepted service quality measurement model [12,34] such as LODFSERV for service quality in hotels [35], LOGQUAL [36][37][38], and HOTELQUAL [39], DINESERV for restaurants [34], HISTOQUAL for historical houses [40] and ECOSERV for ecotourism [41], RURALQUAL [42][43][44][45]. In particular, RURALQUAL was introduced and designated by Loureiro [42] and was consisted of 22 items.…”