The Importance of SEO and SEM in improving brand visibility in E-commerce industry; A study of Decathlon, Amazon and ASOS.

Turbo Remarketing by E-Commerce Start-ups: Converting Abandoned Carts into Sales

“…This study delves into the role of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) in bolstering brand visibility in E-commerce. It elucidates how SEO optimizes organic search results while SEM utilizes paid advertising, both vital for E-commerce success amidst intense digital competition (Ologunebi et al, 2023).…”