The importance of service quality as an instrument for client customization: a methodological and practical approach within the hotel sector

Moguerza, Javier M.; Duque, Clara Martín; Fernández-Muñóz, Juan José

doi:10.1007/s11135-021-01198-4

Cited by 2 publications

(1 citation statement)

References 42 publications

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“…At the same time, the affordable price does not make consumers have high expectations of the product itself in the evaluation stage after the purchase of the product, even if there is dissatisfaction, but also because the price is not too high to ignore, and ultimately on the product as a whole and the brand to leave a better impact on the improvement of customer loyalty. Javier et al have also illustrated that value for money has a strong correlation with consumer choice [12].…”

Section: Reasons On Price Strategymentioning

confidence: 99%

The Reasons of Primark Brand Loyalty in The Post-Epidemic Era Based on Marketing Mix Theory

Wang

2023

HBEM

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Brand loyalty has always been a hot topic in academia, with high theoretical and practical value. Primark is an Irish clothing retailer receiving consumers' favorites with affordable and fashionable clothing products. Meanwhile, unlike most brands, Primark doesn't participate in e-commerce sales and only carries out sales business offline. As a fast-fashion clothing shop, compared with the well-known global brands H&M and Zara, Primark's products are more affordable, while the product range is also more extensive. The epidemic has made a major impression on the global economy, which has also dealt a huge blow to the clothing industry. As for Primark, the closure of its shops during the epidemic caused a huge loss, but after the closure was over, Primark's shops had huge queues and saw a huge increase in sales in a short period. There is a lack of research on Primark in the academic world, and the research is not focused. Based on marketing mix theory, this paper adopts a qualitative approach to systematically sort out and summarize Primark's product, price, and promotion and explores the reasons for Primark's high brand loyalty. It was found that the diversity of Primark's product range, the cost-effectiveness of its price, the decline in consumer spending after the epidemic, and its digital marketing on social media were the key reasons for Primark's high brand loyalty.

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Section: Reasons On Price Strategymentioning

confidence: 99%

The Reasons of Primark Brand Loyalty in The Post-Epidemic Era Based on Marketing Mix Theory

Wang

2023

HBEM

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Tourist services management through clients scoring using a bio-inspired agent architecture

Moreno,

Fernández-Isabel,

Aceña

et al. 2024

ComSIS

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Tourism has become an economic engine for several countries during the last decades. Each time more and more individuals consider visiting other places during their vacation period. These places cover very different options, from the typical beach and mountain tourism to the less common urban and cultural trips. These travels hoard multiple transport means and facilities in the destination place that have to be correctly managed. Therefore, the rise of automatic systems to address the related operations and processes is a crucial issue nowadays. These systems are usually focused on the final users (the tourists) and make recommendations about their available possibilities. However, it is not easy to find a multi-purpose recommendation system covering all the needs from the perspective of the travel agency. In this paper, a complete framework called Pharaoh able to make recommendations to customers covering the final user perspective, and to provide support to the travel agents, is presented. This assistance filters the best travel, accommodation, and activity options according to the desires of the customers. This novel functionality allows selecting the customer with the best propensity to book a tourist service. This workload is distributed using a bio-inspired Multi-Agent System (MAS). Moreover, Pharaoh considers the feedback from clients after the completion of the tourist opportunity to improve future recommendations. Several experiments in real environments have been addressed to show the viability of the proposal. It can be concluded that the system enhances the quality of the service provided by the travel agency and its profits.

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The importance of service quality as an instrument for client customization: a methodological and practical approach within the hotel sector

Cited by 2 publications

References 42 publications

The Reasons of Primark Brand Loyalty in The Post-Epidemic Era Based on Marketing Mix Theory

The Reasons of Primark Brand Loyalty in The Post-Epidemic Era Based on Marketing Mix Theory

Tourist services management through clients scoring using a bio-inspired agent architecture

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