“…Prior research regarding ANR communication determined demographic characteristics, such as gender, age, and race/ethnicity, influence people's perceptions of agricultural and life science topics (Antonopoulou, Papadas, & Targoutzidis, 2009;Clark, Stewart, Panzone, Kyriazakis, & Frewer, 2016;Conko & Prakash, 2005;Gaskell, 2003;Hall & Moran, 2006;Irani, Sinclair, & Malley, 2001;Makki, Stewart, Panuwatwanich, & Beal, 2013;McKendree, Croney, & Widmar, 2014;Moon & Balasubramanian, 2001;Ruth, Gay, Rumble, & Rodriguez, 2016). Gender has been associated with influencing perceptions of ANR issues, and Clark et al (2016) found that women were more likely than men to be concerned with animal welfare issues.…”