The Importance of the Role of the Logo in Building Branding on MSMEs

Sutrisno, Sutrisno

doi:10.55606/iceb.v1i2.222

Cited by 2 publications

(3 citation statements)

References 6 publications

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“…The Indonesian government aims to achieve negative net emissions by 2060 and a 23% share of new and renewable energy by 2025. Maximising the use of renewable energy potential in Indonesia can achieve both of these goals [3,4].…”

Section: Sustainable Energy Transition To Reduce Carbon Emissionsmentioning

confidence: 99%

“…Nearly 90% of global carbon dioxide (CO2) emissions are produced by the energy sector, rendering it the leading cause of climate change. In addition, the Indonesian government aims to achieve a net-zero carbon footprint by 2060 and a 23% new and renewable energy mix by 2025 [3,4].…”

Section: Introductionmentioning

confidence: 99%

“…The member nations of the G20 together represent around 75% of the total global energy demand. Hence, it can be argued that the G20 nations have a significant responsibility and occupy a pivotal position in promoting the use of sustainable energy sources [4].…”

Section: Introductionmentioning

confidence: 99%

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Study of Carbon Emissions in the Use of Fossil and Renewable Energy to Respond to the Urgency of a Sustainable Energy Transition in Indonesia’s Group of Twenty (G20) Presidency: A Short Communication

Wahyono,

Irviandi,

Gilbran

et al. 2024

E3S Web Conf.

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The energy industry is responsible for about 90% of carbon dioxide (CO2) emissions on a worldwide scale, making it the primary contributor to climate change. The Group of Twenty (G20) members are making substantial endeavors to accomplish a sustainable energy transition primarily due to the imperative of addressing climate change. The observable consequences of global climate change on many aspects of life include the disappearance of ice in the Arctic, the increase in sea levels, and the persistence of extended periods of drought. The use of renewable energy sources in power production systems has been shown to significantly mitigate carbon emissions during their whole life cycle. The most significant decrease in carbon emissions during the whole life cycle, transitioning from coal to wind, amounts to 87.32% (≈851.6 g CO2 per kWh). The Indonesian government expresses optimism over its ability to achieve a state of net-zero emissions by the year 2060, accompanied by a renewable energy mix of 23% by 2025. In conclusion, Indonesia is poised to make a significant contribution towards the shift from fossil-based energy sources to renewable alternatives, ultimately striving to attain sustained net zero emissions.

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Section: Sustainable Energy Transition To Reduce Carbon Emissionsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Study of Carbon Emissions in the Use of Fossil and Renewable Energy to Respond to the Urgency of a Sustainable Energy Transition in Indonesia’s Group of Twenty (G20) Presidency: A Short Communication

Wahyono,

Irviandi,

Gilbran

et al. 2024

E3S Web Conf.

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Marketing Performance and Marketing Sustainability In Msmes In Pekanbaru City: Innovation Capability, Market Orientation And Branding

Wijayanto,

Jushermi,

Nursanti

et al. 2024

commercium

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In the dynamic setting of Pekanbaru City, this study explores the complex interactions among innovation capacity, market orientation, and branding, and their effects on marketing performance and sustainability in Micro, Small, and Medium-Sized Enterprises (MSMEs). Structural Equation Modeling (SEM-PLS 4) was utilized for investigation in a quantitative method with 215 respondents. The study reveals important positive correlations between marketing performance and innovation ability, market orientation and marketing sustainability, and marketing performance and sustainability enhanced by successful branding. Additionally, the synergistic relationship among branding, market orientation, and innovation affects marketing results and sustainability. These findings have important ramifications for MSMEs, policymakers, and researchers. They offer practical guidance for improving tactics and promoting sustainability in the MSME sector of Pekanbaru City.

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The Importance of the Role of the Logo in Building Branding on MSMEs

Cited by 2 publications

References 6 publications

Study of Carbon Emissions in the Use of Fossil and Renewable Energy to Respond to the Urgency of a Sustainable Energy Transition in Indonesia’s Group of Twenty (G20) Presidency: A Short Communication

Study of Carbon Emissions in the Use of Fossil and Renewable Energy to Respond to the Urgency of a Sustainable Energy Transition in Indonesia’s Group of Twenty (G20) Presidency: A Short Communication

Marketing Performance and Marketing Sustainability In Msmes In Pekanbaru City: Innovation Capability, Market Orientation And Branding

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