The importance of TQM concept as a factor of competitive advantage of companies

Abstract

In the modern business conditions companies are facing with very serious competition, so they are forced to invest great efforts to ensure high satisfaction of their customers and thus ensure their loyalty. In the described circumstances, the concept of TQM became a survival factor of companies in the market. Basis gaining competitive advantage in global markets is reflected in the adoption and development of the concept of TQM as a management philosophy that includes a set of tools and processes, which outputs bring consumer satisfaction and continuous improvement.

Key Competitiveness Factors of Iso Certified Organizations in Serbia

“…In this circumstances, adaption of TQM concept as a management philosophy, with its set of tools and processes, could be crucial survival factor. TQM is strong base for gaining competitive advantage by promoting continious improvement in all aspect of the business and therefore securing consumers satisfaction [7].…”

Depiction of Total Quality Management during a Span of 2003-2013

“…In the reviewed papers, elements used are categorized as such: [36] 2008 TQM is typically defined as a system of practices with overarching or systematic impact on company practices and performance Agus and Hassan [16] 2009 TQM is a concept based on continuous improvement Leng [17] 2009 TQM is not simply a set of tools and techniques but a holistic quality approach combining human and technical elements Kumar et al [18] 2009 TQM is considered as an important improvement tool for quality and business performance Chen and Chen [39] 2009 TQM is a managerial method for improving competitive ability and management techniques on promoting a firm's main viable capability Dakic [19] 2010 TQM as a management philosophy that includes a set of tools and processes, which outputs bring consumer satisfaction and continuous improvement Srinivasu et al [38] 2010 TQM is a systems approach to management that aims to enhance value to customer Thamizhmanii and Hasan [37] 2010 TQM is a management technique and a systematic approach to quality, process improvement to delight the customers Kumar et al [20] 2011 TQM is a modern management philosophy and a journey, not a destination. TQM is a systematic management approach and is a way of managing the industries Agus and Hassan [21] 2011 TQM provides a vision Brun [22] 2011 TQM is an integrated practice Ahuja [23] 2012 TQM has emerged as a customer-centric approach encompassing a set of management policies Koilakuntlaa et al [40] 2012 TQM is considered as an important quality and business performance improvement tool Naghshbandi et al [41] 2012 TQM is a management method to improve productivity and efficiency leading to top quality Kaur et al [24] 2013 TQM is an approach that seeks to improve quality and performance TQM: Total quality management…”