“…The neoliberal emphasis on family responsibility for the health and well-being of the child has generated a market of interventions targeting more disadvantaged families, including interventions to increase physical activity and limit sedentary activities such as television viewing and computer time, to improve dietary habits, to increase social skills and coping skills, and to prevent behaviours that may signal behavioural or mental health disorders, and, more recently, programs to build resilience, optimism, confidence and/or self-esteem (Durlak & Wells, 1997;Birch & Davison, 2001;Stice et al, 2006). At the same time, the disadvantaged family is vulnerable to the rule of the market, where studies point to the problem of food affordability, even in wealthy Western countries (Drewnowski & Darmon, 2005;Friel et al, 2006;Kettings et al, 2009), and indicate that the costs of healthier foods are rising more rapidly than the costs of less nutritious foods (Harrison et al, 2007(Harrison et al, , 2010Bums et al, 2008). These broader structural issues of social inequality underpin the persistence of health indices within modernity's paradox, as a study of a nutrition program in an Aboriginal community suggests:…”