“…First is the possibility that individuals may trade on the basis of information they find in the annual report, although such individuals are too small in number to affect the market price of the relevant shares; and second, an unknowable number of shareholders may find the annual report useful (for whatever purpose), but choose not to trade on the strength of the information gained (see, for example, in Australia, Anderson & Epstein, 1995). Some UK evidence is provided by Rippington & Taffler (1995, p. 359) who observe that, although the annual report and accounts in general convey little price sensitive information, some smaller shareholders in small quoted companies may gain investment-useful information from the annual report, and also by Cready & Mynatt (1991), who report that while there is an increase in the number of trades, there is no significant variation in the volume of shares changing hands around the annual report release date (see also Foster et al, 1986).…”