The Indirect Effect of Computer Self-Efficacy of E-Commerce Users on Intention to Use

Abstract

E-commerce market in Indonesia has tremendous growth and predicted to become significant contributor to Foreign Direct Investment. Millennials, heavily affected by technology and internet, considered to be the driver growth of e-commerce. Applying the theory of modified Technology Acceptance Model (TAM), this research analyzes whether perceived of ease of use and perceived usefulness mediate the impact of computer self-efficacy on the behavior of e-commerce users to use Lazada platform. The study was a quantitative study with online questionnaire. Data of 200 respondents were analyzed by Structural Equation Modelling and the result shows that computer self-efficacy indirectly affects behavioral intention to use through perceived ease of use. Perceived usefulness and attitude towards use are not significant mediators because of their insignificance on intention to use. Computer self-efficacy has significant impact on behavioral intention mediated by perceived ease of use, but not by perceived usefulness.

Effect of Digital Marketing, Influencer Marketing and Online Customer Review on Purchase Decision: A Case Study of Cake Shop "Lu’miere"

“…Innovation is carried out by improvising with new technology, new business models, and new communication approaches to achieve communication goals aimed at consumers. This marketing activity also has several platforms that are carried out digitally, such as social media and using other online media, that can trigger and influence sales targets in the future (Soetanto et al, 2020).…”

“…One of them is the information that can be accessed, such as reviews of blogs or writings provided by website owners about a product, from specifications, advantages, and disadvantages of the product and the price of the product. While the rating can also affect the buyer's decision to purchase at an online store, the high and low rating of the online shop reflects the number of buyers at the online shop (Soetanto et al, 2020).…”

Accountants’ IT Competencies and IT Responsibilities in Supporting IT Sustainability Practice: The Variations of Students’ Perspective

“…Programming competence seems to have decreased, but system development competence has emerged. In the 2000s era, the requirements for IT competencies were shifted from a technological view to a more business view (Damasiotis et al, 2015;Soetanto et al, 2020). Many research strengthen the need for accountants to broaden their IT competence on audit automation skills (Brennan et al, 2017;Ernst & Young, 2016;Kokina & Davenport, 2017;Tandiontong et al, 2019), understanding IT governance and IT strategy (Damasiotis et al, 2015), a n d b i g d a t a a n a l yt i c s s ki l l s (Sledgianowski et al, 2017;Richardson & Shan, 2019;Dzuranin et al, 2018;Andiola et al, 2020;Jiputra et al, 2020).…”

“…The competence of an accountant must keep developing along with the increasing utilization of information technology that enables businesses to capture an enormous amount of data. The use of information technology is intended to facilitate data processing and storage of data (Soetanto et al, 2020). The main goal is to make work easier, save costs, improve supervision, and increase productivity so that companies can maximize their profits (Junger da Silva et al, 2020a;Jiputra et al, 2020 ).…”

Dimensions of Interest in Using E-Wallets in Online Transportation Service

“…One is related to technological developments in information and communication, in the future known as smartphones. E-commerce is experiencing rapid development in Indonesia and is even included in the five countries with the most mobile phones (Sudono et al, 2020;Soetanto et al, 2020). Implementing technology in an organization includes process automation and its key role in technology empowerment (Soegoto & Huda, 2019).…”