“…Supplementing the agricultural sector, the non-farm sector greatly contributes to the households' welfare, especially in rural areas of developing economies including Pakistan (Habib et al, 2023b;Malik, 2008;Mellor and Malik, 2017). Livelihood diversification leads to the societies' well-being in terms of enhancement in income levels, reduction in poverty, improvement in food security, development of stronger social networks, and mitigation of risks, etc., (Habib et al, 2023a;Kassegn and Endris, 2021;Mulia et al, 2021;Salam et al, 2019). The study shall be a valuable contribution to the existing literature on evaluating the nexus of ICT development and livelihood diversification to personal earnings in Pakistan.…”