The influence of AR &amp; VR-induced reality congruence on customer engagement in e-commerce websites: a mediation analysis

Pooja,; Verma, Pranay; Singh, Jasbir

doi:10.1007/s13198-024-02575-6

Int J Syst Assur Eng Manag

2024

DOI: 10.1007/s13198-024-02575-6

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The influence of AR & VR-induced reality congruence on customer engagement in e-commerce websites: a mediation analysis

Pooja,

Pranay Verma,

Jasbir Singh

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The influence of AR & VR-induced reality congruence on customer engagement in e-commerce websites: a mediation analysis

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References 68 publications

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