The Influence of Artificial Intelligence on Visual Elements of Web Page Design under Machine Vision

Abstract

As the presentation form of the web, web pages contain a lot of important information in web design. As many information carriers, such as sound, graphics, and text, web pages have been integrated and have played a good role in visual transmission. It inherits many features of traditional graphic design, it can be said that it extends graphic design, and web design is richer in visual performance. At present, the research on web design in China is mainly background research. There is little research on the front-end aspects of web pages, especially in the aspect of plane vision. The lack of research in this area limits the development of web design. This paper introduces the relevant situation of web design and then analyzes the relevant elements in web design, such as visual elements, and their innovative applications. In addition, it focuses on the presentation form of visual elements in web design and summarizes the development trend of visual elements in contemporary web interface design. It proposes the strategy of innovation and application of visual elements in web design. The author hopes that, through the research of this paper, it will lay a theoretical foundation for the development of web design in the future. At the same time, this paper uses the NCMF algorithm in artificial intelligence to identify the visual elements of web pages, thereby improving the efficiency of web page design. Experiments show that the Chaos accuracy rate of the NCMF algorithm in the CETD dataset is 73.3482%.

Enhancing Digital Promotion of Cultural Attractions: Assessing Websites, Online Marketing Tools and Smart Technologies

“…The paper provides practical insights for tourism destination decision-makers, cultural institutions, and regional and local tourist boards by identifying effective website elements for promoting cultural attractions and providing guidance on creating an efficient Internet website according to the design elements proposed by Cyr (2014) and Wang (2022).…”

“…They suggest that websites should be designed with the visitor in mind and provide relevant and engaging content to encourage visitors to explore the attraction further. In continuance, Wang (2022) emphasises the importance of website design, its components, its influence on UX, and website user experience. He introduces the relevant web design situation and then analyses the key elements in web design, such as visual elements and their innovative applications.…”