2023
DOI: 10.26668/businessreview/2023.v8i9.3640
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The Influence of Bank Image, Accessibility, and Customer Relationship Management on Customer Satisfaction and Loyalty at Islamic Banks in Makassar City

Yuswari Nur,
Salim Basalamah,
Baharuddin Semmail
et al.

Abstract: Purpose:  To test and analyze partially the effect of bank image, accessibility, and customer relationship management on customer satisfaction at Islamic banks in Makassar City. To test and analyze the partial effect of bank image, accessibility, and customer relationship management on customer loyalty through customer satisfaction at Islamic banks in Makassar City.   Theoretical framework: To test and analyze partially the effect of bank image, accessibility, customer relationship management, and customer sat… Show more

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“…Therefore, it is rather necessary to adjust the communities' way of living to adopt Islamic principles. Nur et al, (2023) pronounce that there is a great desire of Indonesian Muslims to have Islamic law-based banking system which further encouraged the birth of sharia banking system.…”
Section: Introductionmentioning
confidence: 99%
“…Therefore, it is rather necessary to adjust the communities' way of living to adopt Islamic principles. Nur et al, (2023) pronounce that there is a great desire of Indonesian Muslims to have Islamic law-based banking system which further encouraged the birth of sharia banking system.…”
Section: Introductionmentioning
confidence: 99%