2023
DOI: 10.25299/syarikat.2023.vol6(2).14962
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The Influence of Brand Image, Product Quality and Service Quality on Consumer Satisfaction with the Contemporary Drink Raja Boba in Tembung

Ayu Wulandari,
Hendra Harmain,
Ahmad Muhaisin B. Syarbaini

Abstract: The intense competition in the culinary world, especially in the world of contemporary boba drinks, means that entrepreneurs must be able to provide new and unique things, especially in the field of contemporary culinary drinks, to provide satisfaction to consumers. This research aims to partially determine the influence of brand image, product quality, and service quality on current consumer satisfaction with Raja Boba drinks in Tembung. The population of this research is Raja Boba consumers in Tembung. This … Show more

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