The Influence of Brand Trust and Customer Satisfaction on Customer Loyalty Among Shopee Users in Rural Area
Muhammad Rivaldo Ali,
Kartawan,
Allicia Deana Santosa
Abstract:The study focuses on the impact of brand trust and User Satisfaction on Customer Loyalty among Shopee users in Tasikmalaya Regency Indonesia. It employs a survey method and structural equation modeling (SEM) with mediation analysis to investigate the relationships between these key constructs. The research objectives are to explore the impact of brand trust on customer satisfaction and customer loyalty, as well as the influence of customer satisfaction on customer loyalty. The study's findings are expected to … Show more
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