“…Regarding the consequential reactions of stakeholders, publications proved impact on customer reactions, such as purchase intentions (Dodd and Supa, 2014), supplier switching intentions (Durney et al ., 2020), willingness to pay (Hinterecker et al ., 2018), employee reactions, such as identifying with their employer (Mkrtchyan et al. , 2023), work performance (Brown et al ., 2020), turnover intentions (Babenko et al ., 2020) and the effects of activism as a signal for a CEO’s authentic leadership resulting in higher employer attractiveness evaluation and employer decision (Appels, 2022; Voegtlin et al ., 2019), and shareholder or investor reactions, such as abnormal stock return developments (Acharya et al ., 2019), board restrictions (Wolfe, 2020) and the willingness to invest in a company (Durney et al. , 2020).…”