The Influence of Competitiveness on SMEs Internationalization Effectiveness. Online Versus Offline Business Networking

Vătămănescu, Elena‐Mădălina; Andrei, Andreia Gabriela; Nicolescu, Luminiţa; Pînzaru, Florina; Zbuchea, Alexandra

doi:10.1080/10580530.2017.1329997

Cited by 37 publications

(37 citation statements)

References 91 publications

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“…Among the motivations associated with internationalization initiatives, the literature in the field lists the economies of scale, knowledge acquisition and leverage, market power enhancement, stronger capabilities achievement, multilevel innovation, entrepreneurial opportunities seeking, sustainable competitive advantage, etc. [11,12,16,17,22,23,126,127]. Adjectively, the factors that influence the managerial decision to internationalize are related to knowledge of foreign languages, understanding of business opportunities, saturation on the local market, increased competition, globalization trend, and international contacts [36] (p. 53).…”

Section: Research Directions Bridging Intellectual Capital and Smes Imentioning

confidence: 99%

Bridging Intellectual Capital and SMEs Internationalization through the Lens of Sustainable Competitive Advantage: A Systematic Literature Review

et al. 2019

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The aim of the current paper is advance a comprehensive framework meant to bridge three major concepts, namely intellectual capital (IC), the internationalization process of small and medium-sized enterprises (SMEs) and the achievement of sustainable competitive advantage. The paper stresses upon a managerial perspective within the internationalization context, investigating the human, structural and relational capital apposite to managers or entrepreneurs. By directly addressing the relationships among the constructs, the endeavor is complementary to previous systematic reviews on similar topics which tangentially discuss the conceptual triad and thus proposes an integrative research agenda for future interdisciplinary studies straddling the fields of management, business, entrepreneurship and sustainability. In terms of methodology, a systematic literature review was envisaged, by applying a stepwise approach and multifold criteria. Over 100 scientific articles published in peer-reviewed journals were scrutinized and considered in the analysis. The literature review revealed that conceptual papers in the field are scarce despite the variety of their aims and approaches. The quantitative-based empirical studies prevail over the qualitative ones, while mixed methods research designs are scant. In terms of content, the extant studies fall short to advance research and structural models testing and assessing the specific relations among constructs and avail new research avenues focused on the underlying processes of SMEs internationalization by means of intellectual capital harnessing and sustainable competitive advantage achievement.

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Section: Research Directions Bridging Intellectual Capital and Smes Imentioning

confidence: 99%

Bridging Intellectual Capital and SMEs Internationalization through the Lens of Sustainable Competitive Advantage: A Systematic Literature Review

et al. 2019

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“…The value for the target audience is collaboratively co-created by the individuals, themselves; groups within society and the network marketers within a cohesive relational web. It is, therefore, important firstly to identify the key relationship stakeholders with whom communication, interaction and value co-creation should be established [45,46]. Here, network marketing can serve as a framework to anchor sustainable processes for all the stakeholders involved and it serves as an interface to foster sustainability to the stakeholders [37,38].…”

Section: Theoretical Background and Hypotheses Developmentmentioning

confidence: 99%

Mapping Entrepreneurs’ Orientation towards Sustainability in Interaction versus Network Marketing Practices

Vătămănescu

Gazzola

Dincă³

et al. 2017

Sustainability

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By gliding sustainability into the mainstream areas of marketing strategy, the purpose of the current research is to analyze the influence of the entrepreneurs' orientation towards sustainability on relational marketing practices-i.e., interaction versus network marketing. Placed within a comparative setup, the investigation included a sample of 104 business owners of Romanian small and medium-sized enterprises (SMEs) from the services sector, the selection of participants being subject to well-defined pre-established criteria. Acknowledging the research gap which addresses the type of business strategy fit for entrepreneurs' orientation towards sustainability, the conceptual model integrated a categorical moderator variable (Planned/Emergent Business Strategies) as indicative of the potential heterogeneity among the hypothesized relationships. Both measurement and structural models were appraised by means of a structural equation modeling technique, respectively, component-based partial least squares (PLS-SEM). As the findings concluded, the entrepreneurs' orientation towards sustainability accounts for almost 35% of variance in interaction marketing practices and 16% of variance in network marketing practices, thus positing a higher influence on the former. Moreover, evidence was provided that the reification of the entrepreneurs' orientation towards sustainability in relational marketing practices was not significantly dependent on the type of business strategy.

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“…In their strategic undertakings, managers seek for collaboration with similar/complementary counterparts with a view to establish relationships based on trust, mutual commitment and engagement as a prerequisite for long-term partnerships, consistent with the findings of Forsgren and Johanson (1992), Thorgren et al (2009), and V at am anescu et al (2019). In the same front, planned strategies and resources are deployed towards establishing business networks and ensuring a high degree of connectivity among collaborations, as previously supported by Anderson et al (1994), Blankenburg et al (1999Blankenburg et al ( ), P aduraru et al (2016, V at am anescu, Andrei, et al (2017) and Glauner (2019). Nevertheless, none of the dimensions of the global mindset exerts significant influences on the international business performance.…”

Section: Summary and Discussion Of The Findingsmentioning

confidence: 90%

“…Although the environment changes at a fast pace, the managerial strategies embraced in order to achieve fair levels of international business performance are being substantively altered (Vătămănescu, Alexandru, & Andrei, ; Vătămănescu, Alexandru, & Gorgos, ). Progressively, a proper accommodation to the contemporary structural mutations is no less than the organizational system's survival kit within turbulent realms (Vătămănescu, Andrei, et al, ; Vătămănescu, Gorgos, Ghigiu, & Pătruț, ). In this front, according to the open systems theory, the issue of effectiveness comes forward, by giving credit to the capacity of the living system to appropriately adjust to its environment, a fact which catalyses its succession and longevity (Miller, /1978; Corning, ).…”

Section: Introductionmentioning

confidence: 99%

“…V at am anescu Progressively, a proper accommodation to the contemporary structural mutations is no less than the organizational system's survival kit within turbulent realms (V at am anescu, Andrei, et al, 2017;V at am anescu, Gorgos, Ghigiu, & P atruț, 2019). In this front, according to the open systems theory, the issue of effectiveness comes forward, by giving credit to the capacity of the living system to appropriately adjust to its environment, a fact which catalyses its succession and longevity (Miller, 1995(Miller, /1978Corning, 2014).…”

Section: Introductionmentioning

confidence: 99%

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From the deliberate managerial strategy towards international business performance: A psychic distance vs. global mindset approach

et al. 2019

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The current paper aims to address, within a comprehensive framework, two different facets of the internationalization strategies of small and medium‐sized enterprises, that is, the roles of psychic distance and global mindset within managerial dyadic collaborations. By considering cross‐border ventures as outcomes of deliberate managerial strategies in the quest for achieving international business performance, the study lays emphasis on several dimensions apposite to each of the two constructs, namely, geographic distance and intercultural compatibility for the psychic distance and trust‐based relationships and network‐based connectivity for the global mindset. A questionnaire‐based survey with top managers from 112 European industrial small and medium‐sized enterprises was conducted, the data being processed by means of a structural equation modelling technique. The findings showed that the structural model accounts for 63.9% of the variance in international business performance, whereas the dimensions of psychic distance exert significant positive influences on the endogenous variable.

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The Influence of Competitiveness on SMEs Internationalization Effectiveness. Online Versus Offline Business Networking

Cited by 37 publications

References 91 publications

Bridging Intellectual Capital and SMEs Internationalization through the Lens of Sustainable Competitive Advantage: A Systematic Literature Review

Bridging Intellectual Capital and SMEs Internationalization through the Lens of Sustainable Competitive Advantage: A Systematic Literature Review

Mapping Entrepreneurs’ Orientation towards Sustainability in Interaction versus Network Marketing Practices

From the deliberate managerial strategy towards international business performance: A psychic distance vs. global mindset approach

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