The influence of consumer recommendations on advertising strategies in a non-linear optimal goodwill model with market segmentation

Bogusz, Dominika; Górajski, Mariusz

doi:10.15611/me.2015.11.01

Mathematical Economics

2015

DOI: 10.15611/me.2015.11.01

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The influence of consumer recommendations on advertising strategies in a non-linear optimal goodwill model with market segmentation

Dominika Bogusz¹,

Mariusz Górajski²

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The influence of consumer recommendations on advertising strategies in a non-linear optimal goodwill model with market segmentation

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References 20 publications

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