The Influence of Consumer's Shopping Values on the Evaluations of Fashion Product Attributes and Brand Re-purchase Intention - Focused on the Moderating Role of Price Level -

Park, Hyun‐Hee; Ku, Yang-Suk; Koo, Dong‐Mo

doi:10.5850/jksct.2007.31.2.236

Cited by 11 publications

(5 citation statements)

References 23 publications

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“…For example, through the aesthetic attributes of their clothing, older women can express their internal desires and gain benefits such as self-confidence (related to looking younger than their ages), psychological satisfaction, and pride (Moon, Yoon, & Jeong, 2002). A number of studies have found that aesthetic cues influence consωners ' perceptions of value (Park, Koo, & Koo, 2006;Yeo & Lee, 1996). Functional cues include good fit, durability, ease of care, comfort, and quality.…”

Section: The Relationship Between Aesthetic and Functional Cues And Pmentioning

confidence: 98%

“…Oh's (2000) brand awareness sc삶6 was adapted by changing somε questions and measuring the pop띠ariη and degree to brand is remembered by consumers To measure perceived value, questions regarding economic value were taken from Teas and Agarwal (2000), Zeithaml (1988), and Forsythe et al (1999), and questions about psychological value were from Lee (2009). To measure rεpurchase intentions, questions from Forsythe et al (1999) and Park et al (2006) were used, but the original scales were revised to include repurchase intentions with loyalty toward brand. AlI of the question used five-point Likert scales ranging from strongly disagree to strongly agree.…”

Section: Aeeasurernentsmentioning

confidence: 99%

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Product Attributes' Effects on Perceived Values and Repurchase Intention in Korea, USA, and France

Lee

et al. 2011

Journal of Global Scholars of Marketing Science

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Section: The Relationship Between Aesthetic and Functional Cues And Pmentioning

confidence: 98%

Section: Aeeasurernentsmentioning

confidence: 99%

Product Attributes' Effects on Perceived Values and Repurchase Intention in Korea, USA, and France

Lee

et al. 2011

Journal of Global Scholars of Marketing Science

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“…I have an intention to recommend secondhand fashion goods to others in the future. Park et al (2007) Self-confidence in Fashion Coordination SC1. I know how to select the style that goes well with me.…”

Section: 패션연출 자신감mentioning

confidence: 99%

The Effect of Consumption Value on Attitude and Repurchase Intention of Secondhand Fashion Goods -The Moderating Role of Self-confidence in Fashion Coordination-

Choo¹,

Park²

2013

Journal of the Korean Society of Clothing and Textiles

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This study investigates the influence of consumption value on attitude and the repurchase intention of secondhand fashion goods. In addition, this study examines the effect of consumption value on attitudes according to self-confidence in fashion coordination. Questionnaire data from 220 university students who made purchases of secondhand fashion goods were analyzed. The results were as follows. First, there were 5 factor solutions for the consumption value of secondhand fashion goods: rare value, emotional value, functional value, social contribution value, and economic value. Second, rare value, social contribution value and economic value had a positive impact on the attitude toward secondhand fashion goods. Third, attitude had positive impact on the repurchase intention of secondhand fashion goods. Fourth, there was a significant difference in the magnitude of the effect of consumption value on attitude according to selfconfidence in fashion coordination. The results of this study provide various guidelines for marketers or retailers who are interested in secondhand fashion goods.

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“…. (Park, Ku, & Koo, 2007 (Park & Mittal, 1985). (Kim, 2002;Seo, Hong, & Jin, 2002 (Lee, 1997;Lim et al, 2006).…”

mentioning

confidence: 99%

Effect of SPA Brand Consumers' Emotional Consumption Value Orientation and Assessment of Marketing Mix Attributes on brand loyalty

남희경¹,

손희정²,

Lee³

2015

Journal of the Korean Society of Costume

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Emotional consumption value orientation has played a significant role to have a direct effect on making purchase in our lives. And emotional value has been dealt within the SPA brand contexts recently. Therefore, the current study investigates how SPA brand consumers' emotional value consumption orientation has affected brand loyalty, with a focus on mediation effects of marketing mix attributes assessment. Results of this research are as follows. First, there was a significant difference between Zara and Uniqlo on the assessment of marketing mix attributes.Second, emotional consumption value orientation had significantly impact on brand loyalty for both Zara and Uniqlo. Third, multi-regression analysis was conducted to find out the mediation effect of marketing mix attributes assessment in the relationships between emotional consumption value orientation and brand loyalty. For Zara, hedonic promotional and pricing attributes of products and place show full mediation effect on brand loyalty. For Uniqlo, utilitarian, hedonic and pricing attributes have impact on brand loyalty. The current study strives to find out how emotional consumption value orientation attected the consumer evaluation process and purchase behavior in the contexts of SPA brand product purchase. Product assessments have stronger effect than place, and hedonic attributes have stronger effect on brand loyalty in comparison with utilitarian attributes. Also, hedonic attributes of product and place have stronger effect on brand loyalty in comparison with utilitarian attributes. Key words: brand loyalty(브랜드 충성도), emotional consumption value orientation(감성적 소비가치 성향), hedonic attributes(쾌락적 가치), marketing mix attributes assessment (마케팅믹스 속성평가), utilitarian attributes(실용적 가치)

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The Influence of Consumer's Shopping Values on the Evaluations of Fashion Product Attributes and Brand Re-purchase Intention - Focused on the Moderating Role of Price Level -

Cited by 11 publications

References 23 publications

Product Attributes' Effects on Perceived Values and Repurchase Intention in Korea, USA, and France

Product Attributes' Effects on Perceived Values and Repurchase Intention in Korea, USA, and France

The Effect of Consumption Value on Attitude and Repurchase Intention of Secondhand Fashion Goods -The Moderating Role of Self-confidence in Fashion Coordination-

Effect of SPA Brand Consumers' Emotional Consumption Value Orientation and Assessment of Marketing Mix Attributes on brand loyalty

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