The influence of consumers’ self-concept and perceived value on sustainable fashion

Jeong, Dayun; Ko, Eunju

doi:10.1080/21639159.2021.1885303

Cited by 31 publications

(16 citation statements)

References 29 publications

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“…Self-concept (such as actual self, ideal self, and social self) is the sum of people's perceptions and emotions about themselves. It includes how an individual views oneself objectively and what kind of person he thinks he is and what kind of person he wants to be [26]. In the field of consumer behavior, self-consistency is mainly used to study the relationship between symbolic consumption trends and self-concept, focusing on two aspects: paying attention to the relationship between self-consistency and consumers' prepurchase behavior, intentions, and decision-making; exploring self the effect of consistency on various post-consumer variables, such as satisfaction, loyalty, perceived quality, and post-purchase attitude.…”

Section: Self-consistencymentioning

confidence: 99%

Relationship Analysis among Apparel Brand Image, Self-Congruity, and Consumers’ Purchase Intention

et al. 2021

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Brand image has been a crucial clue to making subjective judgment for consumers to determine the brand, which is critical to making a purchase decision. The influence mechanism from apparel brand images on consumers’ purchase intention was explored for theoretical and positive analysis based on the self-congruity theory. This research first constructed a hypothetical model of apparel brand images influencing consumers’ purchase intention with self-congruity and perceived quality as mediators, in which a questionnaire was designed and conducted to test the theoretical model. The research shows that apparel brand image and perceived quality can significantly influence consumers’ purchase intention. The consumer purchase intention is directly related to clothing brand image provided self-consistency and perceived quality play an intermediary with the regulatory effect of self-motivation and brand familiarity. A positive attitude toward apparel brand image will stimulate consumers to build cognitive clues and associations between the consumers and the brand and strengthen cognitive consistency with the apparel brand’s spirit. The research results are beneficial to textile fashion and clothing enterprises to improve brand building and marketing.

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Section: Self-consistencymentioning

confidence: 99%

Relationship Analysis among Apparel Brand Image, Self-Congruity, and Consumers’ Purchase Intention

et al. 2021

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“…Educating consumers can be done via brands' marketing strategies that go beyond regular item promotion and deeper into knowledge about sustainable practices in business. That can create an opportunity for customers to participate by choice in fashion sustainability (Jeong and Ko 2021). Sustainable fashion encompasses a number of extensive and complex parameters and unites them in one niche of the fashion industry.…”

Section: Discussionmentioning

confidence: 99%

“…In addition, manufacturers are often pressured to reduce product prices and cut costs to stay competitive (Henninger et al 2016). The current gap between consumer attitude and real-life actions can be reduced if sustainable clothes fulfill the needs of consumers, as well as by educating them on the topic of sustainability in fashion (Jeong and Ko 2021).…”

Section: Consumers and Fashion Brands In Terms Of Sustainabilitymentioning

confidence: 99%

Perception of Consumers’ Awareness about Sustainability of Fashion Brands

Mandarić

Hunjet

Kozina

2021

JRFM

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Consumers’ perception, awareness, and behavior toward sustainable fashion were surveyed with a questionnaire in which 263 respondents participated, and obtained data were primarily analyzed using descriptive statistics and t-test. The focus of this research was consumer attitudes toward sustainable business practices of fashion brands. Based on the conducted research, differences were found between sexes in the perception of their own awareness of sustainability in fashion, where women consider their own awareness to be higher than men’s. The perception of fashion sustainability awareness in women younger than 35 and those over 36 was also examined. The research showed a gap between consumers’ awareness, their positive attitude toward sustainable fashion, and a lack of action in that direction when making purchasing decisions. The results of these studies provide a better understanding of one’s own perception of awareness in terms of fashion sustainability and various connected factors, as well as difference in both sexes’ awareness of these factors, which may influence consumer behavior related to sustainable fashion products. Thus they can facilitate the implementation of relevant strategies in the fashion industry.

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“…Early studies focused on the perceived value of luxury fashion brands (Li et al, 2012) [34], or the difference analysis of the perceived value between luxury and mass fashion brands (Lloyd & Luk, 2010) [35]. In recent years, the research on perceived value in fashion marketing discipline focuses on the impact of self-concept and perceived value on sustainable fashion (Jeong & Ko, 2021) [36], and the impact of brand trust and perceived value on customer satisfaction and purchase intention (Cuong, 2020) [37]. According to Chae (2016) [38], the consumption orientation of fashion products in mobile shopping centers is divided into four categories: convenience / economy, show off / trend, enjoyment, and impulse.…”

Section: Perceived Value and Immersion Experiencementioning

confidence: 99%

Factors affecting clothing purchase intention in mobile short video app: Mediation of perceived value and immersion experience

Hewei

2022

PLoS ONE

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Based on the stimulus-organism-response (SOR) framework, this research introduces perceived value and immersive experience, and builds a model of media interaction affecting consumers’ consumption of clothing in mobile short video app (MSVA). Among the conducted survey, using the method of questionnaire survey, a total of 820 questionnaires were collected, and data from 752 valid questionnaires were used for analysis. The research results showed that the MSVA media interaction has a positive impact on perceived value, immersion experience, and purchase intention; Perceived value has a significant positive impact on immersion experience and purchase intention; Immersion experience has a significant positive impact on purchase intention. Perceived value and immersion experience play a mediating role in the relationship between social media interactivity and purchase intention. This research will provide theoretical support for clothing marketing businesses of MSVA and suggestions for the development and design of MSVA.

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The influence of consumers’ self-concept and perceived value on sustainable fashion

Cited by 31 publications

References 29 publications

Relationship Analysis among Apparel Brand Image, Self-Congruity, and Consumers’ Purchase Intention

Relationship Analysis among Apparel Brand Image, Self-Congruity, and Consumers’ Purchase Intention

Perception of Consumers’ Awareness about Sustainability of Fashion Brands

Factors affecting clothing purchase intention in mobile short video app: Mediation of perceived value and immersion experience

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