The Influence of Convenience, Enjoyment, Perceived Risk, And Trust On The Attitude Toward Online Shopping

Marza, Selfia; Idris, Idris; Abror, Abror

doi:10.2991/piceeba2-18.2019.40

Cited by 35 publications

(28 citation statements)

References 45 publications

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“…When customers feel enjoyed, they are encouraged and motivated to take part in adopting and depending upon DCM for their travel decision‐making. This finding is in line with past studies of Gao and Bai (2014) and Marza et al (2018) in which PEJ is positively interlinked to consumers' attitude using online content for several purposes including shopping. Ryu and Murdock (2013) stated that PEJ has a positive impact on consumers' ATT toward mobile marketing communication and Cho and Son (2019) who revealed that people have a positive attitude toward online marketing and are engaged in information sharing.…”

Section: Discussionsupporting

confidence: 92%

“…Hsu and Chang (2013) have extended the TAM model and revealed that consumers' attitudes are significantly impacted by the PCO of using technology. Additionally, Marza et al (2018) showed a positive relationship between attitude and PCO during online shopping. Based on the previous studies, the next hypothesis is formulated as follows:H7 Tourism consumers' attitudes are positively affected by the PCO of DCM.…”

Section: Review Of Literaturementioning

confidence: 99%

“…According to Gao and Bai (2014), perceived enjoyment has a positive influence on the attitude of online users. Marza, Idris, and Abror (2018) stated that attitudes significantly influenced by the enjoyment of using online content for several purposes including shopping. Ryu and Murdock (2013) revealed the significant relationship between perceived enjoyment and consumers' attitudes toward mobile marketing communication.…”

Section: Review Of Literaturementioning

confidence: 99%

See 2 more Smart Citations

Does digital content marketing affect tourism consumer behavior? An extension oftechnology acceptance model

Mathew

Soliman

2020

J of Consumer Behaviour

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With the rapidly dramatic environmental change and intensive competition, tourism organisations are required to adopt advanced marketing strategies and techniques. Recently, digital content marketing (DCM) has become one of the most prominent marketing tools that has substantial benefits and influences in different settings and domains. To this end, it is crucial to understand the effect of DCM on consumer behavior within the tourism context. Therefore, this research empirically examines an extended technology acceptance model (TAM) model to investigate and compare the influence of DCM on travel and tourism consumer behavior in two distinct countries in the Middle East and North Africa (MENA) region. A quantitative approach was adopted by collecting surveys from a convenience sample of 285 and 122 participants in Egypt and Oman, respectively. The findings of PLS‐structural equation modelling revealed that the TAM major constructs were good elucidating the attitude and behavior toward using of DCM for tourism purposes. It is also found that perceived enjoyment and perceived convenience are antecedents of customers' attitudes, which in turn, influence their intention and behavior of using DCM to buy or select a certain tourism product/service. The current study contributes to knowledge of DCM literature in the tourism field in general and within the MENA region in particular. It also adds to studies on TAM and digital technologies by extending two critical constructs related to tourism consumer behavior. The practical implications will greatly support tourism marketers and authorities to develop their tourism strategies and marketing activities. Future research can be expanded to study different target groups comprehending region differences.

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Section: Discussionsupporting

confidence: 92%

Section: Review Of Literaturementioning

confidence: 99%

Section: Review Of Literaturementioning

confidence: 99%

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Does digital content marketing affect tourism consumer behavior? An extension oftechnology acceptance model

Mathew

Soliman

2020

J of Consumer Behaviour

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“…The result of the test on hypothesis 2 in this study is different from that of the previous study [7]. However, the result of this study supports the research conducted by [23], in which perceived risk has no significant effect on consumer attitude. The risk faced is a mismatch between the expectations and reality received by consumers.…”

Section: Discussioncontrasting

confidence: 82%

Factors Affecting Consumer Attitude to Shop at Miniso

Sander¹,

Tannia²,

Japutra³

2021

Proceedings of the Ninth International Conference on Entrepreneurship and Business Management (ICEBM 2020)

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The very rapid development of Miniso outlets in Indonesia and the increasing number of consumers, as marked by the increasing sales value, are the competitive values that need to be investigated further regarding what factors that can cause this phenomenon to occur. Besides, since the appearance of Miniso in Indonesia, several similar retailers have started to appear, but their existence has not been able to beat the Miniso. This research is a causal research and the data collection was done by distributing the questionnaires to 180 respondents using the judgmental sampling technique. Data analysis used the SMARTPLS 3.0 statistical tool. The results show that perceived quality has a significant effect on consumer attitude. Meanwhile, the variables of perceived risk and price consciousness do not have a significant effect on consumer attitude. And finally, consumer attitude variable has a significant effect on the willingness to buy.

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“…The convenient factor significantly influences attitude with r=0.624, p=0.000. Empirically, past research has discovered that convenience has an influence on consumer enjoyment in using new media (Marza et al, 2018). Customers could feel the convenience in adopting the new media that facilitated their purchase intentions and it changes customers' attitudes more subtly through enjoyment.…”

Section: Resultsmentioning

confidence: 99%

The Adoption of Technology Acceptance Model (TAM) and Trust in Influencing Online Purchase Intention During the Covid-19 Pandemic: Empirical Evidence from Malaysia

Leong¹,

Chaichi²

2021

IJARBSS

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Online purchasing has been embraced by customers due to its convenience and the raising issues of the Covid-19 pandemic. This research examines the factors influencing customers' online purchase intention during the pandemic. Although a lot of research has been conducted regarding online purchasing, the factors influencing online purchase intention during the Covid-19 pandemic remain limited. Thus, this research incorporates the Theory of Acceptance Model and customer's trust to determine the factors influencing customer purchase intention. The data were collected from 398 customers who purchased products through online platforms during the Covid-19 pandemic. The analysis of the results showed that various factors including "convenience", "security", "perceived ease of use", "perceived usefulness", and "trust" significantly influence customer online purchase intention during the Covid 19 pandemic. The findings of this study could provide practical implications to deploy effective online marketing strategies.

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The Influence of Convenience, Enjoyment, Perceived Risk, And Trust On The Attitude Toward Online Shopping

Cited by 35 publications

References 45 publications

Does digital content marketing affect tourism consumer behavior? An extension oftechnology acceptance model

Does digital content marketing affect tourism consumer behavior? An extension oftechnology acceptance model

Factors Affecting Consumer Attitude to Shop at Miniso

The Adoption of Technology Acceptance Model (TAM) and Trust in Influencing Online Purchase Intention During the Covid-19 Pandemic: Empirical Evidence from Malaysia

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