The Influence of Creative Style Preference on Creative Behavior of Indonesia’ Creative Industry Workers

Abstract

This study explored the role of creative style preference on employees’ involvement in creative behavior and the moderating effect of creative style preference on the relationship between organisational culture and employees’ creative behavior. The study sample included 128 creative industry workers from 6 small and medium enterprises in Indonesia. Data was collected at Jakarta in early 2018 and gathered by using a questionnaire consisted of 2 cultural behavior dimension to measure workers’ creative behavior, namely presenting creative, concrete and practical ideas and presenting creative suggestions. Questionnaire was using Likert scale and the result was analysed with Exploratory Factor Analysis (EFA) method. The analysis indicted that the two distinct dimensions of creative behavior (presenting creative and practical ideas and presenting creative suggestions) were determined workers’ creative behavior. These two dimensions reflected the level of incremental improvement and presenting radical ideas in their activities. It is concluded that Indonesia’ creative industry workers are creative people who contributed to the productivity of an organization. It is suggested that organisations should create an organizational culture that motivates workers to improve their creativity level.

Bibliometric analysis: Creative behavior using the Google Scholar database

“…We will use bibliometric analysis methods, namely a quantitative approach with statistics, to evaluate scientific literature and publications (Supinah & Soebagyo, 2022). The main focus of analysis is on the development of new ideas, discoveries, and innovations in research (Moghimi & Subramaniam, 2013;Joo & Bennett III, 2018;Hamdan, 2020;Cengiz Ucar et al, 2021;Khaddam et al, 2023;Kriemeen & Hajaia, 2017;Setiadi & Inderadi, 2018;Abdel Maula et al, 2021;Yasmeen et al, 2020;Dere & Ömeroglu, 2018;Shehadeh, 2016).…”

“…Outstanding organizational performance provides a unique combination of competitive advantages, including increased creativity, lower production costs, and higher revenues (Dere & Ömeroglu, 2018). Since this has become a priority that many companies must achieve, and creativity increases the strength of any organization by differentiating it from other organizations, this is what motivates managers to pay attention to it and encourage and motivate employees (Setiadi & Inderadi, 2018;Yasmeen et al, 2020). Organizations must take advantage of this and foster employee creativity if they want to improve performance.…”

“…Companies need to explore the creative potential of employees so that new ideas can be used for innovation, change and increasing organizational competitiveness. Creativity is defined as producing valuable new ideas, while innovation is the success of implementing these creative ideas within the organization (Moghimi & Subramaniam, 2013;Joo & Bennett III, 2018;Hamdan, 2020;Setiadi & Inderadi, 2018). The concept of creativity is also related to proactive behavior, namely an active attitude in seeking an environment that supports creativity exercises.…”

“…Creativity is always the starting point for innovation. This research accepts the definition of creativity from Amabile (1988), which is based on practical, unique and results-oriented concepts (Hamdan, 2020;Cengiz Ucar et al, 2021;Setiadi & Inderadi, 2018).…”

The Effect of Employee Development Policy, Work Environment, and Transformational Leadership on Employee Creativity in Indonesia's Creative Industries

“…To maintain a competitive advantage, organizations in these industries are increasingly focused on developing an environment that nurtures and harnesses the creative potential of their employees [6], [7]. This includes factors such as improving education quality, building sufficient ICT infrastructure, making regulations that facilitate creative economy actors, and creating an organizational culture that motivates workers to improve their creativity level [4] [8]. Additionally, government support is needed to promote patents, improve policies for small businesses, and provide guidance in West Science Interdisciplinary Studies  developing innovation in product design and marketing [9].…”