The Influence of Crisis Communication Strategy on the Attitude and Intention for Watching in Case of Defeat of the Match -Situational Crisis Communication Theory-

Bang, Shin Woong

doi:10.51979/kssls.2013.12.54.547

KSSLS

2013

DOI: 10.51979/kssls.2013.12.54.547

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The Influence of Crisis Communication Strategy on the Attitude and Intention for Watching in Case of Defeat of the Match -Situational Crisis Communication Theory-

Shin Woong Bang¹

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The Influence of Crisis Communication Strategy on the Attitude and Intention for Watching in Case of Defeat of the Match -Situational Crisis Communication Theory-

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