2021
DOI: 10.1108/jcm-09-2020-4150
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The influence of culture on consumer perceptions of deceptiveness

Abstract: Purpose This study aims to apply McCornack’s (1992) information manipulation theory to the context of fraud and investigates the effects of culture on perceived deceptiveness. Design/methodology/approach In total, 400 Chinese consumers and an equal-size sample of Canadian consumers were recruited to fill an online survey. The survey integrates four scenarios of insurance fraud and measures of perceived deceptiveness, cultural tightness and horizontal-vertical idiocentrism allocentrism, in addition to some co… Show more

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Cited by 5 publications
(2 citation statements)
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“…We also found that in developing countries, trust in banks, reflected in banks' expected interest in caring for customers' welfare, prevents deterioration of SFWB during the pandemic. The collectivism of some (developing) countries included in the sample may explain this effect, as this feature makes individuals more tolerant of deceptiveness (Zourrig et al, 2021). Such tolerance may, for instance, make individuals in these countries not perceive misbehavior (e.g.…”
Section: Trust In Banksmentioning
confidence: 99%
“…We also found that in developing countries, trust in banks, reflected in banks' expected interest in caring for customers' welfare, prevents deterioration of SFWB during the pandemic. The collectivism of some (developing) countries included in the sample may explain this effect, as this feature makes individuals more tolerant of deceptiveness (Zourrig et al, 2021). Such tolerance may, for instance, make individuals in these countries not perceive misbehavior (e.g.…”
Section: Trust In Banksmentioning
confidence: 99%
“…Suleiman and Othman (2016) observe that policy is a powerful management tool for tackling fraud. In support of Suleiman andOthman's (2016) views, Zourrig, Zhang, andEl Hedhli (2017) rightly pointed out that fraud policy should seek to balance deterrence and reduction of losses, be cost-effective, and promote operational scalability. Best practices in the internal and external environments can be drawn on to craft fraud policies.…”
Section: Figure 1 Fraud Risk Management Life Cycle Theorymentioning
confidence: 99%