“…The most common performance measures are of a financial nature, such as revenues, costs and equity ratio. One notable exception was described by St-Jean and LeBel (2012), who identified eleven performance indicators in the literature, which they applied to harvesting contractors: increases in revenues, number of employees, profit margin, improvements in production techniques, use of new technology, quality and variety of services, client satisfaction, personnel recruitment and retention, investment in the community and respect for the environment and sustainable development. They did not, however, seek empirical support for these indicators, and did not specify performance further.…”