The Influence of Destination Attributes and Quality of Experience on Return Visit Interest

Abstract

This study aims to determine and analyze the Destination Attributes and Service Quality towards Return Visit Interest (Case Study of Floating Market Bandung). The research design used is casual research. The sampling technique used is non-probability sampling; the sampling technique used and suitable for this research is convenience sampling. Of the samples used are 125 samples meet the criteria. The data method uses a questionnaire. The findings in this study indicate that destination attributes have a positive and significant effect on return visit interest, and experience quality has a positive and significant effect on return visit interest.