2023
DOI: 10.54254/2754-1169/40/20232000
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The Influence of Different Media Modes of Advertising on the Attractiveness of Consumers

Yujia Yang

Abstract: Nowadays, more and more people begin to learn about a product through advertising, and the content of the advertisement usually determines whether people buy the product. Therefore, the author began this study to explore the influence of different advertising media on consumers. This study was conducted by questionnaire, asking respondents to watch four types of video advertisements, and then ranking them according to the most attractive to the least attractive, and finally writing down the reasons for ranking… Show more

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