The Influence of E-Commerce and E-Payment on Purchasing Decisions: Fashion Model as A Moderating Variable

Astuti, Widi; Diansyah, Diansyah

doi:10.32699/resolusi.v5i1.2275

Cited by 4 publications

(5 citation statements)

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“…Furthermore, when customers make online purchases, the ease and security of payment in the marketplace impact the majority of purchase decisions. As a result, this data confirms and supplements previous studies (Astuti & Diansyah, 2022;…”

Section: Resultssupporting

confidence: 93%

Millennial and Generation Z Online Purchasing Decisions on Indonesian Marketplace

Simamora

Islami

2023

jrssem

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The COVID-19 epidemic, as well as advancements in information technology, have both led to a shift in consumer behavior, with consumers increasingly preferring to purchase things online. This study is an explanatory study that aims to evaluate the impact of e-customer reviews, e-customer ratings, and e-payment on the online purchase decisions of Millennials and Generation Z in Indonesian marketplaces. The populations studied in this research include the Millennial Generation and Generation Z, both of which purchase products from Indonesian marketplaces in unknown, large numbers. Purposive sampling was employed in this investigation to gather 420 samples that fulfilled the specific criteria used in this study. This study employed a questionnaire to collect data, which was emailed using Google Forms and distributed between December 8, 2022, and January 16, 2023. According to the findings of this research, e-customer reviews have no impact on online purchasing decisions. In contrast, this study shows that e-customer ratings have an impact on online purchasing decisions. Finally, this research discovered that e-payment affected online purchasing decisions. The findings of this study are crucial because they provide insight into the preferences and attitudes of Generation Z and Millennials about e-customer reviews, e-customer ratings, and e-payment systems.

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Section: Resultssupporting

confidence: 93%

Millennial and Generation Z Online Purchasing Decisions on Indonesian Marketplace

Simamora

Islami

2023

jrssem

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“…In research conducted by Hutama (2022), it was explained that e-payment positively influences purchasing decisions. Similar results were also carried out by (Astuti Diansyah, 2022), where purchasing decisions were positively influenced by e-payment. Electronic payments at Mie Gacoan make it easier for consumers to carry out transactions at home without going to a Mie Gacoan restaurant.…”

Section: Conclussion and Recommendationsupporting

confidence: 78%

“…In research conducted by Hutama (2022), they explained that using e-payment positively influences purchasing decisions. Similar results were also carried out by (Astuti and Diansyah, 2022), where purchasing decisions are positively influenced by epayment. H3: The use of e-payment has a positive effect on purchasing decisions.…”

Section: Consumer Loyaltysupporting

confidence: 77%

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Digital Marketing for Halal Food Product: The Effect of Customer Review, Halal Content, and Use of E-Payment

Arsiati,

Eri Puspita

2023

jiem

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This research examines the influence of customer reviews, halal content marketing, and the use of e-payment on consumer loyalty with purchasing decisions as an intervening variable at Mie Gacoan. The data used in this research is primary data, using a questionnaire. The questionnaire was distributed to 100 respondents, with the criteria being Muslim generation Z respondents (11-26 years old). The sampling technique used was KMO (Kaiser Mayer Olkin). The analysis techniques used in this research are validity test, reliability test, partial test (t test), simultaneous test (f test), coefficient of determination test, normality test, multicollinearity test, heteroscedasticity test, and Sobel test. The object of this research is Mie Gacoan. The results of this research show that the variables customer reviews, halal content marketing, and the use of e-payment have a positive and significant effect on purchasing decisions. Customer reviews, halal content marketing, and the use of e-payment have a positive and significant effect on consumer loyalty. In the Sobel test, the purchasing decision variable could mediate the influence of customer reviews, halal content marketing, and the use of e-payment on consumer loyalty.

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“…Note that, more reliance has been placed on e-commerce (electronic commerce) and online banking services, as they are new ways of developing technology. It is worth noting that during the COVID-19 pandemic, global reliance on electronic payment expanded rapidly [3,4]. According to a study from China banking and insurance news (2020), the number of transactions done via mobile payment, a sort of e-payment system, increased by 187% in the rst quarter of 2020 in China compared to the previous year [5].…”

Section: Introductionmentioning

confidence: 99%

Using Artificial Intelligence to Predict Customer Satisfaction with E‐Payment Systems during the COVID‐19 Pandemic

Atawneh

Hamadneh

Jaber

et al. 2022

Journal of Mathematics

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This study explores the impact of electronic payment systems on Saudi Arabia’s customer satisfaction during the COVID-19 pandemic. Descriptive analytical approach of a sample of 1,025 people living in Saudi Arabia was used to answer the study questions and test its hypotheses. Then, a new hybrid fuzzy inference system (HyFIS) is proposed to predict customer satisfaction during COVID-19 pandemic. The proposed system contemplates customer resistance (CR), access to technology (AT), privacy (PV), costs (CT), and speed of efficiency (SE) as the input variables and customer satisfaction (CS) as the output variable. Various statistical tests are utilized to determine the efficiency of input variables in the obtained data. The statistical tests are multicollinearity tests, reliability and validity, ordinal least square (OLS), fixed effect, and random development. As a result, we can determine each input variable’s direct and indirect impact on the CS. Under OLS, fixed effect, and unexpected effect, the SE, CT, PV, AT, and CR considerably impact EP. The EP has been shown to have substantial positive indirect implications. Under OLS, fixed effect, and random effect, the CT, PV, and CR are found to have a significant positive impact on CS. In addition, the AT has a substantial impact on CS in a fixed effect indirect effect. The results of HyFIS were compared to those of the adaptive network-based fuzzy inference system (ANFIS). The results reveal that HyFIS outperforms ANFIS in predicting CS based on the error criterion.

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The Influence of E-Commerce and E-Payment on Purchasing Decisions: Fashion Model as A Moderating Variable

Cited by 4 publications

References 0 publications

Millennial and Generation Z Online Purchasing Decisions on Indonesian Marketplace

Millennial and Generation Z Online Purchasing Decisions on Indonesian Marketplace

Digital Marketing for Halal Food Product: The Effect of Customer Review, Halal Content, and Use of E-Payment

Using Artificial Intelligence to Predict Customer Satisfaction with E‐Payment Systems during the COVID‐19 Pandemic

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