“…Several studies did not find clear evidence of SDS (e.g., Gentry, 1998; O’Sullivan, 1995), whereas others clearly demonstrated the existence of traditional SDS (e.g., Marks, 2008; Marks & Fraley, 2007). Some recent studies even found evidence for a reversed double standard (e.g., Howell et al, 2011; Zaikman, Vogel, et al, 2016), in which women were evaluated more positively than men for high sexual activity (Milhausen & Herold, 1999).…”