As a canonical problem, the impulsive starting of a circular disc contains the fundamental mechanisms of the force generation of the drag-based propulsions. In this paper, a circular disc is uniformly accelerated to a constant target velocity along a straight path, the instantaneous drag on and the flow fields around the disc are measured. A series of experiments were conducted by varying the two dimensionless numbers, i.e., the Reynolds number (Re) ranging from 40000 to 80000, and the acceleration number (A*)(double normalized uniform-acceleration distance) ranging from 0.5 to 2. Based on the quasi-steady and the impulse-based ideas, two analytical models are proposed for predicting and accounting for the drag force on the disc. Moreover, the two models distinguish the generation of the drag force into three phases. In the acceleration phase, the growth rate and initial peak of the drag on the disc strongly depend on A*, which make the drag-force histories exhibit a good scaling law for a given A*, and the whole drag is generally contributed by the increased growth-rate of the vortex ring circulation. In the transition phase, the drag decreases owing to the decrease of the circulation growth-rate of the vortex ring. In the vortex pinch-off phase, the circulation of the vortex ring nearly no longer grows and the size growth-rate of vortex ring gradually plays a dominant role in the drag generation. The present results suggest two implications for understanding the force generation in bio-propulsions.