“…Consequently, this concept stands for innovative actions and services stimulated by solving social problems as they are more widely spread in companies that include basic social goals. This concept has attracted business people and companies that conduct their activities to succeed in innovation and change (Al-Alawi, Alkindi, Al-Shukaili, & Ahmed, 2022;Foroudi et al, 2021). The emergence of SI expresses social dissatisfaction with innovation and its great versatility in achieving fair and lasting results.…”