The Influence of Environmental Awareness on Intent to Use Electric Scooters: Perspectives Based on the Theory of Planned Behavior

Tung, Cheng Mei; Ho, S.-H.

doi:10.12691/jbms-9-4-2

Cited by 4 publications

(3 citation statements)

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“…According to research by Duong et al [84], customers' environmental concerns dramatically impact their attitude toward green and sustainable products, perceived behavioral control, and green purchase preference and intentions, which affects customer's decision making concerning purchasing green and sustainable products. Research by Tung and Hu [85] determined the influence of people's environmental concern and awareness on utilizing electric scooters. According to the results, environmental awareness significantly affects subjective norms, attitude, and behavioral control, with attitude gaining the highest significance among the three sustainable domains.…”

Section: Discussionmentioning

confidence: 99%

Determining Sustainable Purchase Behavior for Green Products from Name-Brand Shops: A Gen Z Perspective in a Developing Country

Bajar,

Ong,

German

2024

Sustainability

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Over the years, the overconsumption of natural resources has been an issue of concern. Companies have been inducing sustainable practices and approaches to help the environment. By specifically applying the sustainability theory of planned behavior, this study sought to extensively investigate behavioral preference and intention to buy green and sustainable products across name-brand businesses in a developing country. Utilizing Structural Equation Modeling, this study examined responses from 300 valid participants. The results revealed that consumers’ purchasing preferences and intentions are affected by customer expectation for the products, by the government, and by customer concern for the environment. It was seen that customers are prepared to pay extra for name-brand stores that sell eco-friendly or sustainable goods. In accordance, consumers’ purchase intentions are greatly affected by the customer preference or expectation for a product, as the findings indicate that customer-perceived value has the highest influential and consequential relationship to behavioral purposes. Customers are inclined to purchase eco-friendly goods if the sustainable product meets the requirements and expectations of the consumer. Furthermore, consumers’ purchasing intentions in buying green products from name-brand shops are also affected by the government, individuals’ environmental concerns and awareness, individuals’ personal needs and beliefs, society, and individual attitudes. For name-brand stores, consumers’ behavioral intentions to purchase environmentally friendly and sustainable goods are the most strongly associated with their perception of their own value, followed by perceived authority support and perceived environmental concern. The findings and results of this study can be relevant in understanding and exploring consumers’ behavioral intentions to purchase green products from name-brand shops.

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Section: Discussionmentioning

confidence: 99%

Determining Sustainable Purchase Behavior for Green Products from Name-Brand Shops: A Gen Z Perspective in a Developing Country

Bajar,

Ong,

German

2024

Sustainability

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“…Further, environment awareness has a massive effect on tourists' willingness to use e-scooter. For example, the research conducted on university student in Taiwan reveals that attitude, subjective norm, and control of behavior has a significant influence on willingness to use e-scooter sharing services 24) . Another study shows that gender and jobs have an outstanding impact on mode choice 25) .…”

Section: Literature Studymentioning

confidence: 99%

An Analysis on E-Scooter Preference for the First and Last Mile Trip in Tourist Area

Kusmayadi,

Kusuma,

IGW Samsi Gunarta

2024

Evergreen

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Bali government plans to use electric vehicles to create a sustainable tourist area, especially North Kuta, makes e-scooter sharing services an opportunity to apply. This paper aims to determine the value of tourists' willingness to pay to use the e-scooter sharing service as the first and last mile mode of transportation, the potential demand for e-scooter sharing, and determine the amount of CO 2 emission reduction by implementing this service. The stated preference method was employed to design the questionnaire and conduct interviews to collect the data. Furthermore, the data were analyzed using the binary logit method, and the backward elimination method was employed to obtain significant parameters. Moreover, to determine the best utility models, we used the maximum likelihood approach. The results of the study show that the willingness to pay value for using e-scooter sharing services is that if there is a saving of US $1.5 in travel costs for 15 minutes extra travel time, the number of tourists who want to switch to using the e-scooter sharing service from the existing mode is as many as 1908 person trips with reduced CO2 emissions from the trips is 2,231,814.85 g CO 2 person trips. This study also revealed that respondents accompanied by environmental awareness crave to pay $ US 0.4 or 21% higher to use e-scooter sharing services than the respondents no matter to the environment.

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“…Consumer preference directly affects consumers' choice of certain commodities. Cheng and Ho [8] believed that consumers' concerns about environmental protection had affected their consumption. People in Asian countries usually choose two-wheeled scooters to commute to and from work because they are relatively cheap and convenient.…”

Section: Introductionmentioning

confidence: 99%

Residential Environmental Protection Commodity Consumption Model and Trend Forecast Based on Consumer Preference

2023

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With the development of the social economy, people’s living standards continue to improve, and the consumer demand for environmentally friendly products also increases. At the same time, many businesses have an inaccurate grasp of consumers’ consumption concept of environmentally friendly products, and there are many problems of imbalance between supply and demand. In order to improve consumers’ consumption concepts of environmentally friendly goods and maintain a balance between supply and demand in the market for environmentally friendly goods, this article takes energy-saving appliances as an example to analyze their product consumption models and trend predictions. Based on quantifying changes in residents’ consumption, two consumption models are proposed to address consumption concepts and supply and demand issues and to analyze residents’ consumption of environmentally friendly goods. The conjoint analysis method is to score and sort the products according to the willingness of consumers to a certain product, and finally analyze consumers’ preference for environmentally friendly products according to consumption behavior. The article divides the discrete choice model into four small models. Different analyses are carried out according to the consumption in different states, and from the perspective of consumers, the consumption preferences of consumers when purchasing commodities are analyzed to determine the main factors that affect consumers’ purchase of environmentally friendly commodities. In the experimental part of the article, two consumption models are used to analyze consumers’ consumption preference for environmental protection products, the prediction accuracy of consumption preference, and consumption desire. The experimental results found that consumers of different age groups have increased their desire to purchase environmentally friendly products under the stimulation of the consumption model. Under the stimulation of the discrete choice model, the consumption of residents under the age of 18 increased by 23% compared with the original. Compared with the conjoint analysis method, the discrete choice model is 12% more effective in stimulating consumption desire, and the stimulation effect is better.

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The Influence of Environmental Awareness on Intent to Use Electric Scooters: Perspectives Based on the Theory of Planned Behavior

Cited by 4 publications

References 0 publications

Determining Sustainable Purchase Behavior for Green Products from Name-Brand Shops: A Gen Z Perspective in a Developing Country

Determining Sustainable Purchase Behavior for Green Products from Name-Brand Shops: A Gen Z Perspective in a Developing Country

An Analysis on E-Scooter Preference for the First and Last Mile Trip in Tourist Area

Residential Environmental Protection Commodity Consumption Model and Trend Forecast Based on Consumer Preference

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