The influence of experience satisfaction and sports attitude on somatosensory experience of information technology products: A case study of Wii sports

Self-service technologies, which have changed the way of interactions and the communication between customers and service providers, are widely used in different industries. The purpose of this study is to examine the effects of self-service technology features on brand experience and customer satisfaction. To this end, airports' self-service technologies have chosen as the context of this study, and a survey was conducted at Sabiha Gökçen Airport on a convenience sample of 210 passengers who use self-service technologies during their stay at the airport. Functionality, enjoyment, assurance, design, security, convenience, and customization have found as influential on brand experiences and customer satisfaction.

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The influence of experience satisfaction and sports attitude on somatosensory experience of information technology products: A case study of Wii sports

Cited by 3 publications

References 5 publications

Effects of Virtual Reality and Music Therapy on Academic Stress Reduction Using a Mobile Application

Effects of Virtual Reality and Music Therapy on Academic Stress Reduction Using a Mobile Application

Wii Sport's Involvement in Physical Experience of National Junior High Students' Physical Education Curriculum

Self-Servis Teknolojilerinin Marka Deneyimine ve Müşteri Memnuniyetine Etkileri

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