The influence of family culture on the development of corporate social responsibility (CSR) initiative of immigrant enterprise: a case of Korean business in Vietnam

Abstract

PurposeThis paper aims to explore how family culture can contribute to support the development of corporate social responsibility (CSR) initiatives in a Korean immigrant enterprise in Vietnam. Design/methodology/approachThis research highlighted a critical case, in which entrepreneurs and most of the organisational members share a common family culture and the culture support management capability of an entrepreneur, during the introduction of a new organisation initiative. In addition, Bourdieu’s tripartite analytical framework of field, capitals and habitus was adopted to facilitate the case analysis. FindingsFirstly, the motivation behind the development of CSR came from the intention to gain access to the local capital market. Secondly, family culture plays an important role in maintaining the support of organisational actors to support the decision of the entrepreneur. Research limitations/implicationsThis research contributes to the emerging literature about CSR and immigrant entrepreneurship. This study sheds light on how family culture can aid the leadership of CSR initiatives and CSR practices in the context of the immigrant organisation. Practical implicationsThis study identifies processes that immigrant entrepreneurs can use to inspire organisational members to engage in a new initiative in which organisational culture and norms can help to overcome challenges to enable engagement with a novel initiative. Originality/valueThis paper explains how family culture supports the leading role of an entrepreneur, in which the absolute pressures inherited from family values and traditions in the place of origin help an organisation to overcome existing barriers such as lack of time and financial support towards a new initiative.

The nexus between cultural values and perceptions of corporate sustainable development

“…Focussing on family cultural values, Nguyen et al (2021) highlighted their role in CSR initiatives in a Korean business operating in Vietnam, whereas Melo (2012) examined the influence of organisational culture on CSR performance in a sample of American companies for the period 2000-2005.…”

“…Specifically, they found that Turkish cultural and individual values differ from Western countries and that hierarchy is an important dimension. Focussing on family cultural values, Nguyen et al (2021) highlighted their role in CSR initiatives in a Korean business operating in Vietnam, whereas Melo (2012) examined the influence of organisational culture on CSR performance in a sample of American companies for the period 2000–2005.…”

Analysis of the Forming Process of Construction Enterprise Culture Based on the QFD Theory

“…Much research has been done on the construction of enterprise culture. The formation mechanism of the construction enterprise culture has been analyzed and several aspects of the forming process have been emphasized [1] . The construction corporate culture status of a large state-owned power company has been researched [2] .…”