The Influence Of Firm Size, Leverage, Liquidity, Cash Turnover On Profitability

Gunawan, Tipanirah; Ramli, Abdul Haeba

doi:10.37641/jiakes.v11i3.2383

Cited by 2 publications

(2 citation statements)

References 46 publications

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“…Consumers may utilize income projections, estimated costs, and expected profits from a product to develop consumer purchase intentions (Nurfauzi et al, 2023). Purchasing decisions are a unifying process that combines knowledge and attitudes in evaluating and selecting one or more alternative behaviors (Gunawan & Ramli, 2023;Sinurat et al, 2024) (Asnawati et al, 2022). Purchasing decisions are a process of combining all consumer knowledge into value considerations that are useful in choosing between two or more alternatives so that consumers can choose one product (Akbar and Sunarti, 2018).…”

Section: Introductionmentioning

confidence: 99%

Electronic Word Of Mouth, Brand Image, Purchase Intention And Customer Purchase Decisions For Skinceuticals Users

Zahid,

Ruswanti

2024

JIMKES

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This research is a quantitative study with a causal relationship to determine the direct influence of electronic word of mouth, brand image, purchase intention and purchase decision as well as determine the indirect influence of electronic word of mouth, brand image, purchase intention and purchase decision on users of skinceuticals products. Data collection was carried out using the information gathering method through a survey with a questionnaire. The population in this study is someone who already uses skinceuticals products, regularly uses skinceuticals products, lives in Jabodetabek and is at least 20 years old. The sampling method used was non-probability sampling with purpose sampling technique. Based on the research results, 6 hypotheses can be accepted, namely Electronic of Mouth (E-WOM) influences brand image, Brand image influences purchasing intentions, Purchase intentions influence purchasing decisions and those that are not accepted Electronic of Mouth (E-WOM) influences purchasing intentions, Electronic of Mouth (E-WOM) influences purchasing decisions. Brand image influences purchasing decisions. Therefore, it is important for skin ceuticals to improve Electronic of Mouth which can improve purchasing decisions. The aim of this research is to determine the direct influence of Electronic word of mouth, brand image, purchase intention and purchase decision and also to determine the indirect influence of Electronic word of mouth, brand image, purchase intention and purchase decision shown to consumers who use skinceuticals products. Keywords: electronic word of mouth,brand image, purchase intention and purchase decision

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Section: Introductionmentioning

confidence: 99%

Electronic Word Of Mouth, Brand Image, Purchase Intention And Customer Purchase Decisions For Skinceuticals Users

Zahid,

Ruswanti

2024

JIMKES

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“…According to Holbrook & Schindler (2003) and Ramli (2017) that customers' emotional memories can persist over time, which can be considered as brand loyalty high level. Chaudhuri & Holbrook (2001) suggest that hedonic products have an overall effect in the process brand loyalty (Chaudhuri & Holbrook, 2001;Diatmono et al, 2020;Gunawan & Ramli, 2023;Meidiyanty et al, 2023;Novianti & Ramli, 2023). Another thing with brand love is an indicator of a customer's emotional response to a brand.…”

Section: Introductionmentioning

confidence: 99%

Influence Brand Experience, Perceived Quality, And Brand Love On Brand Loyalty For Purchasing Janji Jiwa Products

Rahayu,

Ruswanti

2024

JIMKES

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This research aims to analyze the influence of variables brand experience, perceived quality, value, brand love to brand loyalty. This research uses a quantitative method approach through techniques purposive sampling. This research obtained 192 respondents, respondents aged 18-35 years, domiciled in JABODETABEK (Jakarta, Bogor, Depok, Tangerang, Bekasi), and had purchased Janji Jiwa products more than once. This research uses the method Structural Equation Model Partial Least Square (SEM-PLS).The results of this research show brand loyalty formed because it is influenced by value and brand love. Next, increase perceived quality influenced by brand experience, brand experience and perceived quality influence on value. The findings of this research can be used as an assessment of the Janji Jiwa product in increasing customer loyalty. Janji Jiwa’s brand is a coffee shop in Indonesia that is liked by many people. A positive customer experience regarding the purchase of Janji Jiwa products can expand the Janji Jiwa brand.

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The Influence Of Firm Size, Leverage, Liquidity, Cash Turnover On Profitability

Cited by 2 publications

References 46 publications

Electronic Word Of Mouth, Brand Image, Purchase Intention And Customer Purchase Decisions For Skinceuticals Users

Electronic Word Of Mouth, Brand Image, Purchase Intention And Customer Purchase Decisions For Skinceuticals Users

Influence Brand Experience, Perceived Quality, And Brand Love On Brand Loyalty For Purchasing Janji Jiwa Products

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