The Influence of Global Brand Distribution on Brand Popularity on Social Media

Kim, Moon-Yong; Moon, Sangkil; Iacobucci, Dawn

doi:10.1177/1069031x19863307

Cited by 42 publications

(49 citation statements)

References 59 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Although the world seems ever more interconnected by the technological revolution, cultural differences persist. Some aspects of consumer habits seem to be deeply rooted in culture, and are thus resistant to change [51][52][53]. The traditional segmentation criteria, which involve geographic, sociodemographic, psychographic and behavioral components, need to be revised and new criteria introduced [54].…”

Section: Culture and Religion And Segmentation Variablesmentioning

confidence: 99%

Sustainable, Smart and Muslim-Friendly Tourist Destinations

2020

View full text Add to dashboard Cite

Information and Communication Technology (ICT) tools are perfect for developing tourism. Several countries are making an effort to become smart and sustainable tourist destinations, making it easier for tourists to interact with their environment while at the same time improving the quality of life for local people. There are many studies of this process and the benefits it brings, although most of them approach the subject from a western traveler's point of view. This article aims to study the benefits of being a smart and Muslim-friendly tourist destination. An exploratory study was therefore carried out, including a bibliographical review of over one hundred secondary sources. We analyze the Muslim-friendly online services provided by nine destinations, and one of our principal conclusions is that these online services are of the greatest importance for a destination to be truly Muslim-friendly. We also conclude that such services allow companies to design tailored proposals and promote them through digital channels aimed at Muslim people.

show abstract

Section: Culture and Religion And Segmentation Variablesmentioning

confidence: 99%

Sustainable, Smart and Muslim-Friendly Tourist Destinations

2020

View full text Add to dashboard Cite

show abstract

“…Moreover, when an enterprise has a good reputation, it can benefit from a positive effect after engaging in philanthropic behavior ( Singh et al, 2019 ). Meanwhile, the brand awareness of products can significantly influence the credibility of products ( Kim et al, 2019 ). Based on this logic, when products are lesser-known brands, the inconsistent (vs. consistent) colors of the sale price and original price will lead to less trust, which, in turn, will result in a lower purchase likelihood.…”

Section: Background and Theoretical Developmentmentioning

confidence: 99%

The Influence of the Inconsistent Color Presentation of the Original Price and Sale Price on Purchase Likelihood

et al. 2021

View full text Add to dashboard Cite

Retailers like to use different colors to present the sale price and original price when they are presenting a promotion price. How does the inconsistent color presentation of the prices influence consumers’ purchase likelihood? The extant research does not consider this question. This article will address this question. Drawing on incongruence theory and the persuasion knowledge model (PKM), this article proposes that when the color of the sale price is inconsistent (vs. consistent) with that of the original price, consumers show less preference for the sale price. The reason is that consumers perceive the price as being less trustworthy, which leads to a lower purchase likelihood. Furthermore, this effect is affected by the brand awareness of products. Specifically, when products are less-known brands, the inconsistent (vs. consistent) colors of the sale price and original price will lead to a lower purchase likelihood. In contrast, when products are well-known brands, the inconsistent (vs. consistent) colors of the sale price and original price will lead to a high purchase likelihood. In this article, four studies are used to verify these hypotheses, and implications of theory and practice of the present research are discussed.

show abstract

“…Brand reputation dan brand popularity memainkan peran penting dalam mengarahkan konsumen untuk memilih apa yang akan dibeli. brand popularity telah didefinisikan sebagai sejauh mana merek banyak dicari dan dibeli oleh populasi umum (Kim, Moon, & Iacobucci, 2019)Pernyataan brand popularity, juga disebut pernyataan norma sosial deskriptif, yang dapat didefinisikan sebagai pernyataan yang menyerukan penggunaan merek secara luas (Magnini, Karande, Singal, & Kim, 2013). Sedangkan brand reputation, dari sudut pandang perusahaan, adalah konstruksi sentral yang panjang dalam pemasaran.…”

Section: Brand Popularity Dan Brand Reputationunclassified

Untitled

2021

ULTIMA Management

View full text Add to dashboard Cite

This study aims to determine the effect of brand popularity on brand loyalty, brand awareness, perceived quality and brand reputation among Etude House Indonesia users. Other objective of this study are to t he effect of brand loyalty, brand awareness, perceived quality and brand reputation on brand equity. The effect of brand equity on purchase intention To address the objectives of the study, a quantitative research design was implemented by distributing the questionaires to 360 Etude House Indonesia users and implementing the intruments that fulfilled the validity and reliability test requriements. The data were analyzed by SEM SmartPLS 3. The findings revealed that there was an effect of Brand popularity affects brand awareness, perceived quality, and brand reputation. Other results show that the counrry of brand origin affects brand loyalty, brand awareness and brand perceived quality. Also, Brand equity is determined by brand loyalty and brand reputation. While Brand equity has a significant effect on purchase intention. In addition, brand equity also impacts on purchase intention. However, in this study the relationship of brand popularity to brand loyalty, the effect of country of brand origin on brand reputation, the effect of brand awareness on brand equity and the effect of perceived quality on brand equity is not supported in hypothesis testing.

show abstract

The Influence of Global Brand Distribution on Brand Popularity on Social Media

Cited by 42 publications

References 59 publications

Sustainable, Smart and Muslim-Friendly Tourist Destinations

Sustainable, Smart and Muslim-Friendly Tourist Destinations

The Influence of the Inconsistent Color Presentation of the Original Price and Sale Price on Purchase Likelihood

Untitled

Contact Info

Product

Resources

About