The influence of government support and awareness on rural farmers’ intention to adopt mobile government services in Tanzania

Abstract

Purpose Generally, this paper aims to develop a model by identifying factors which will assist policy makers in implementing m-government in Tanzania. The paper identifies direct and indirect factors which may influence adoption of m-government among the rural farmers in Tanzania. Design/methodology/approach The paper conducted a survey by using Drop Off/Pick Up method to collect data from rural farmers. Stratified and multi-stage sampling were used to collect 407 valid responses from rural farmers in Tanzania. Data collected were analyzed by using structural equation modeling (SEM). Findings The results show that government support has direct influence, while awareness has indirect influence through relative advantage, ease of use, compatibility and visibility. Furthermore, relative advantage, compatibility, ease of use, visibility and results demonstrability have direct influence on rural farmers intention to adopt m-government. Originality/value This study contributes to knowledge because no study in this area has been conducted in developing countries to examine factors that influence adoption of m-government. Furthermore, this study tests the mediating effects of perceived characteristics of innovation which have not yet been investigated to date.

Evaluation of Government service quality from perspective of reliability

“…The strategy of mGovernment is to ensure accessibility and availability of government services and information at any time and anywhere. It has unique features that differs from the electronic government such as mobility, portability, and personalization [24]. It enables users to perform transaction through handled devices [25; 26].…”

M-health Services Equipped with Public-Sector Community Health Centers in China: Investigating Adoption using UTAUT and Channel Expansion Theory

“…The local governmental support can be an in uential factor in m-government adoption [43], and the information technology diffusion process [44,45]. In this study, PGS is the doctors' belief that the government will be devoted to putting m-health services that are equipped with PCHCs into practice.…”

“…Tashkandi et al [46] considered the governmental regulations as an environmental factor which can in uence to adopt cloud computing. The relationship in-between government support and the intention to adopt has been investigated in various technological domains such as m-government among rural farmers [43], open government data [47], and mobile-based outpatient health-care service delivery framework [48,49]. Therefore, we propose: H2: PGS positively affects behavioral intention to deliver health-care consultation using m-health services that are equipped with PCHCs.…”

The Key Service Feature of M-Government Based on Interactive User Experiences

“…To a high degree, all the variables of ''Perceived Usefulness'', ''Perceived Ease of Use'', and ''Attitude toward Usage'' significantly influence the adoption of mGovernment. Mandari et al [20] investigate the policy matters related to the implementation of mGovernment in Tanzania based on a sample of 407 respondents. The findings indicate that ''Awareness'', ''Ease of Use'', ''Compatibility'', and ''Visibility'' constitute the key factors influencing the adoption of mGovernment.…”