The influence of health claims and nutritional composition on consumers’ yoghurt preferences

Influence of Images on the Evaluation of Jams Using Conjoint Analysis Combined with Check‐All‐That‐Apply (CATA) Questions

“…As Figure shows, the most relevant factor in both session 1 and session 2 in the perceived healthiness variable was information (64% and 66% relative importance, respectively). The values obtained follow the same trend as reported by Miklavet and others () in a study on yogurt in which the majority of consumers (92%) declared that flavor is an important parameter when making food purchasing decisions. In turn, several studies showed that fruit taste, play an important role in consumer preferences (Cerda and others ; Del Carmen and others ).…”

“…Regarding the WP variable, the most important factor at the time of its evaluation was the flavor in both sessions, with a value of 62% remaining invariant in both sessions (Figure ). The behavior of consumers in both sessions showed that they gave more importance to the flavor and less to the information about nutritional aspects of the products, showing a similar behavior to the one obtained by Drichoutis and others (), since flavor is a factor that plays a key role when making purchasing decisions (Miklavet and others ).…”

Front of package symbols as a tool to promote healthier food choices in Slovenia: Accompanying explanatory claim can considerably influence the consumer's preferences

“…This claim was actually already used together with the PF symbol up until 2007, before the EU regulation on nutrition and health claims on foods was accepted. This might have affected the participants' preference for the claim because consumers tend to have a positive preference for claims they are familiar with (Miklavec, Pravst, Grunert, Klopčič, & Pohar, 2015). Considerably lower but still positive part-worth utility was observed for the general claim "I know what I eat", while participants did not like the nutrition claim "Rich in nutrients".…”

Consumer Acceptance, Emotional Response, and Purchase Intent of Rib‐Eye Steaks from Grass‐Fed Steers, and Effects of Health Benefit Information on Consumer Perception

“…The effectiveness of the claims is highly dependent on the food matrix, the benefits implied, and the population studied (Lähteenmäki, 2013). Although most studies reported that health claims enhance consumer perception, and PI or willingness to buy (van Buul & Brouns, 2015), it is naturally not a universal response (Di Monaco, Ollila, & Tuorila, 2005;Miklavec, Pravst, Grunert, Klopčič, & Pohar, 2015). Grasso, Monahan, Hutchings, and Brunton (2017) recommended the evaluation of specifc claims on a case by case basis for each general class of matrix-benefit combination.…”