2023
DOI: 10.3390/su152014746
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The Influence of Influencer Marketing on the Consumers’ Desire to Travel in the Post-Pandemic Era: The Mediation Effect of Influencer Fitness of Destination

Chih-Ming Tsai,
Shih-Peng Hsin

Abstract: Social media has become an important part of most people’s lives since the pandemic and lockdowns. With little to do during lockdowns, some people created and managed social media accounts and became influencers. Following this trend, companies, governments, and individuals related to the leisure and hospitality industry turned to social media and influencer marketing to promote tourism in specific destinations in hopes of spurring an economic recovering. Since the pandemic, consumers have turned to social med… Show more

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Cited by 3 publications
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