The influence of information about labour abuses on consumer choice of clothes: a grounded theory approach

Martínez, Carmen Valor

doi:10.1362/026725707x229993

Cited by 64 publications

(79 citation statements)

References 33 publications

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“…Ha-Brookshire and Norum 2011; Luchs and Kumar 2017;McGoldrick and Freestone 2008;Valor 2007). Such studies have sought to foreground trade-offs, exploring these via distinct case-specific scenarios that focus explicitly on competing options.…”

Section: Trade-offs In Ethical Consumptionmentioning

confidence: 99%

“…McGoldrick and Freestone (2008) argue that we accrue a 'balance sheet' of gains and losses that are in opposition, and state consequently that this represents a conflict to be resolved. Such conflicts have been described as representing 'difficult value judgements' (Moisander 2007) or 'hard choices' (McShane et al 2011), whilst both Johnstone and Tan (2014) and Valor (2007) refer to compromises or sacrifices made. The role of rational agency in settling internal disputes is evident in these accounts, and trade-offs invoked imply the consumer is engaged in an act of preferential judgement, balancing the relative importance of both the benefits and sacrifices of engaging in an act.…”

Section: Trade-offs In Ethical Consumptionmentioning

confidence: 99%

“…Secondly, trade-offs are often discussed pejoratively as issues of anxiety or dispute, characterised by conflict, sacrifice, guilt or contradiction (Bray et al 2011;Chatzidakis 2015;Connolly and Prothero 2008;Hassan et al 2013;Johnstone and Tan 2015;Valor 2007). Indeed, Littler (2011) argues that ethical consumption has increasingly become 'contradictory consumption', whilst Shaw and Riach (2011) remark on tensions created when values and actions fail to align.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Everything Flows: A Pragmatist Perspective of Trade-Offs and Value in Ethical Consumption

Hiller

Woodall

2018

J Bus Ethics

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The debate around ethical consumption is often characterised by discussion of its numerous failures arising from complexity in perceived trade-offs. In response, this paper advances a pragmatist understanding of the role and nature of trade-offs in ethical consumption. In doing so, it draws on the central roles of values and value in consumption and pragmatist philosophical thought, and proposes a critique of the ethical consumer as rational maximiser and the cognitive and utilitarian discourse of individual trade-offs to understand how sustainable consumption practices are established and maintained. An in-depth qualitative study is conducted employing phenomenological interviews and hermeneutic analysis to explore the consumption stories of a group of ethically minded consumers. The research uncovers the location of value within a fluid, yet habitual, plurality of patterns, preferences, morals, identities and relationships. Its contribution is to propose that consumer perception of value in moral judgements is represented by an overall form of aggregate personal advantage, which lacks conscious reflection and delivers a phenomenological form of value rooted in habits, reflecting a pragmatist representation of value unified as a 'consummatory experience'.

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Section: Trade-offs In Ethical Consumptionmentioning

confidence: 99%

Section: Trade-offs In Ethical Consumptionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Everything Flows: A Pragmatist Perspective of Trade-Offs and Value in Ethical Consumption

Hiller

Woodall

2018

J Bus Ethics

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“…It required an understanding of the stakeholders with a direct involvement in the marketing process including retailers, local government offices, NGO representatives, educational institutions, social enterprises, civic institutions, and consumers. This represents exactly the type of complex multi-stakeholder context that makes macromarketing phenomena challenging to research, and that makes GT an appropriate methodology (Valor 2007). …”

Section: The Marketmentioning

confidence: 99%

“…This makes the type of model building and testing so popular within micromarketing research less useful in such contexts. Valor (2007), for example, in justifying the use of GT in studying consumer responses to ethical clothes trading, argues that the additional layer of complexity introduced by ethical dimensions of consumer behavior, plus the tendency of quantitative studies in the field to provide contradictory results, makes GT an ideal approach for understanding what is actually happening in such a research context.…”

Section: Introduction: Grounded Theory Underused In Macromarketing?mentioning

confidence: 99%

Grounded Theory as a Macromarketing Methodology

Samuel

Peattie

2015

Journal of Macromarketing

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This article details and justifies Grounded Theory as a methodology for researching into significant and emerging macromarketing phenomena, through an exploration of its use to investigate the marketing dynamics of the Fairtrade Towns Movement. The paper describes the research journey undertaken from the initial consideration of Fairtrade Towns as an under-researched and challenging topic, through to the final production of new theory rooted in the reality of the research context. The philosophy and systematic processes that underpin Grounded Theory are explained, along with examples of how the key processes of data collection and analysis were undertaken. The insights generated in this paper demonstrate Grounded Theory as a suitable, yet underused, research approach available to macromarketers. It is revealed as a methodology that can bring rigor and confidence to research into emerging macromarketing themes, and the paper concludes by considering its potential for application in key spheres for future research.

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Uncertainty in ethical consumer choice: a conceptual model

Hassan

Shaw

Shiu

et al. 2013

J of Consumer Behaviour

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The market place has seen significant growth in the demand for 'ethical' products and services. Yet, consumers often experience knowledge, evaluation and choice uncertainties in decision-making processes, particularly in relation to products such as ethical clothing. The authors explore this pertinent form of consumer uncertainty through three qualitative studies of ethical consumers that examine their approaches to clothing consumption. In-depth interviews and focus groups confirm uncertainty arises; the results also identify the causes and consequences of consumer uncertainty in this context. The causes of uncertainty pertain to issues surrounding complexity, ambiguity, conflict and credibility that give rise to uncertainties that result in delaying purchase decisions, compromising beliefs and negative emotions. This study contributes to literature by offering a holistic understanding of the challenges facing consumers when making ethical choices.

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The influence of information about labour abuses on consumer choice of clothes: a grounded theory approach

Cited by 64 publications

References 33 publications

Everything Flows: A Pragmatist Perspective of Trade-Offs and Value in Ethical Consumption

Everything Flows: A Pragmatist Perspective of Trade-Offs and Value in Ethical Consumption

Grounded Theory as a Macromarketing Methodology

Uncertainty in ethical consumer choice: a conceptual model

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