“…Ambidexterity positively relates to increased firm innovation, improved financial performance, higher survival rates, sales growth, market valuation and company survival (O'Reilly & Tushman, 2013). The positive ambidexterity effects on performance are moderated by contextual factors (Chi, Zhao, Goerge, Li, & Zhai, 2017;Junni et al, 2013), such as human affective and cognitive factors, and demographic and absorptive capability (Jansen, George, Van Den Bosch, & Volberda, 2008;Popadiuk, 2015;Rothaermel & Alexandre, 2009).…”