2006
DOI: 10.1016/j.jbusres.2005.05.001
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The influence of internal and external firm factors on international product adaptation strategy and export performance: A three-country comparison

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Cited by 212 publications
(151 citation statements)
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“…This would allow for comparative results to be obtained in which the similarities and differences in terms of the determinants of export performance in different cultural contexts could be identified (Calantone et al, 2006). Additionally, the multi-national study can assess the generalizability of the theory and improve the validity of the model .…”
mentioning
confidence: 99%
“…This would allow for comparative results to be obtained in which the similarities and differences in terms of the determinants of export performance in different cultural contexts could be identified (Calantone et al, 2006). Additionally, the multi-national study can assess the generalizability of the theory and improve the validity of the model .…”
mentioning
confidence: 99%
“…Regarding premium products, many customers are not price-sensitive. Therefore, firms and/or brands with good country images may enjoy several benefits (e.g., product differentiation, positive attitudes of customers, high profit margins) from adopting standardized marketing programs on foreign markets (Calantone, Kim, Schmidt, & Cavusgil, 2006;Laroche et al, 2005). Japanese firms, which have a highly valued country image, could enjoy high margins from premium products by using same marketing programs and emphasizing the COO component in foreign markets.…”
Section: Moderating Effect Of the Premium Product Strategy Of Japanesmentioning
confidence: 99%
“…The first of these six indicators, export sales figures, remains the most widely used in the various studies, and appears to be the key indicator when only one is chosen to evaluate export performance, as was the case in the research by Calantone et al (2006). This indicator provides information about a situation at a precise moment in time and is often coupled with export sales growth figures which allow the evolution of export sales to be integrated into export performance, thus providing a less static picture of the situation .…”
Section: Export Performancementioning
confidence: 99%