The influence of intrinsic and extrinsic motivational factors on e-WOM behaviour: The role of psychological impact during the time of COVID-19 crisis

Balamoorthy, S; Chandra, B.

doi:10.1016/j.heliyon.2023.e13270

Cited by 9 publications

(7 citation statements)

References 225 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Additionally, Gvili & Levy [26] showed customer engagement in sharing WOM content because of trust. Balamoorthy & Chandra [27] showed that people with high psychological impact have a robust incentive to engage in customer engagement to participate in e-WOM statements.…”

Section: H1: Social Support and Strong Ties Among Customers Have A Si...mentioning

confidence: 99%

An Effective Model of Viral Marketing for e-Commerce Enterprises: An Empirical Study

Al-Dwairi,

Alawneh

2024

HighTech. Innov. J.

View full text Add to dashboard Cite

Despite the widespread significance of digital marketing in disseminating information about products and services across a vast customer base via diverse networks, a noteworthy proportion of businesses still struggle to comprehend the crucial factors underpinning the success of viral campaigns. This study aims not only to bridge this knowledge gap but also to introduce an innovative framework that underscores various factors that amplify the potency of social networks and emphasizes an often-overlooked element in customer engagement: the psychological state of customers. Empirical validation of the framework was conducted using a sample of 135 respondents, which was analyzed using the structured equation modeling technique. The study's findings show that the strength of social connections (strong ties) and the psychological disposition of customers significantly shape the generation and viral dissemination of marketing content across diverse networks. The importance of this research lies in its potential application by commercial companies for conducting promotional and marketing campaigns. By leveraging the proposed model, businesses can effectively promote their products and services, thus achieving their strategic objectives and gaining a competitive advantage in an environment characterized by intense competition and constant change. Doi: 10.28991/HIJ-2024-05-01-011 Full Text: PDF

show abstract

Section: H1: Social Support and Strong Ties Among Customers Have A Si...mentioning

confidence: 99%

An Effective Model of Viral Marketing for e-Commerce Enterprises: An Empirical Study

Al-Dwairi,

Alawneh

2024

HighTech. Innov. J.

View full text Add to dashboard Cite

show abstract

“…Immediately, this assessment considers authenticity to be a person quality according to (Karska, Kowalski, Saczko, Moisescu, & Kulbacka, 2023;Moisescu, Dan, & Gică, 2022). In like manner, people make explicit pleasure from their acquired thing if they regard materialistic items (Balamoorthy & Chandra, 2023). Likewise, they share data on the brand expecting the thing satisfies their presumption .…”

Section: Materialismmentioning

confidence: 99%

“…Likewise, materialistic individuals anticipate that material effects should a basic to achieve in life. Applying the occupation of authenticity in web-based amusement, research has endeavored to bring out the e-WOM direct of individuals (Balamoorthy & Chandra, 2023).…”

Section: Materialismmentioning

confidence: 99%

Evaluating Impact of Social Media Marketing, Celebrity Endorsement and E-WOM on Online Repurchase Intention with the Mediating Role of Perceived Usefulness

Liaqat

2023

Pak. J. Humanit. Soc. Sci

View full text Add to dashboard Cite

The purpose is to examine the impact of social media marketing, celebrity endorsement and e-wom on online repurchasing intentions with the mediating effect of perceived usefulness. In the continuous survey, assembles made from existing hypotheses, produce hypotheses, embrace frameworks for data arrangement and perform tests to exhibit the proposed hypothesis. The apparel industry is the main unit of analysis throughout the investigation of these variables. Our research is quantitative and also adopts a deductive approach. As a technique for advancing the large name stalwart's things and building up the relationship with the lovers, live trade gatherings (or live transmissions) between the genius force to be reckoned with and the allies can be set up on Instagram. These events could enable the Whiz amazing powerhouse and their allies to interface, which could augment thing bargains(Wahab et al., 2022). Speculatively, this study has shown that the development of disposition parts mental profound approach to acting may not commonly be dependable as a result of explicit factors. In this model, clients' viewpoints and objectives to buy things from enormous name stalwart brands are more grounded when they feel related to the celebrities' lives, triumphs, frustrations, wants, etc, as well as when they have solid areas for a bond with the celebrities, as affirmed by their super individual levels of celebrity love. Customers who show this commitment view themselves as the celebrity awe-inspiring phenomenon’s most noteworthy partners. When something enabling happens to them, they are especially excited about the notable awe-inspiring phenomenon. They could have a merry point of view toward a celebrity stalwart's achievement, for instance, when the celebrity force to be reckoned with gets or even think of them as their ideal accomplice. Along these lines, the buyers would wish to assist the hotshot with compelling to be dealt with's business attempts as undaunted disciples by buying things made by the large name. The survey's unessential revelations are more than likely achieved by the strong levels of respect and wonderment that a larger piece of the purchasers have for the celebrity forces to be reckoned with. This exploration is giving valuable data to the advertisers of Pakistan’s private sector universities in understanding consumers’ needs deeper in order to contribute to the growth of their business. The data is gathered through questionnaires. The data is aggregated through surveys. This specific framework and variables are only being used in Pakistan.

show abstract

“…However, regardless of the potentials presented in WOM (Balamoorthy & Chandra, 2023; Fang, Li, Zhang, & Ye, 2023; Huang, 2022), its application to smallholder marketing framework is limited. Therefore, smallholder farmers can leverage the WOM dimensions to improve the way they perceived usefulness of WOM messages for market participation.…”

Section: Introductionmentioning

confidence: 99%

I share because I care! Smallholder farmers’ perceptions of the usefulness of word of mouth for their market participation decisions

Ismail,

Amani,

Changalima

et al. 2023

IRJMS

View full text Add to dashboard Cite

PurposeThe approach to integrate concepts from different disciplines so as to solve the problems facing smallholder farmers has gained momentum in recent years. However, very little is known about how word-of-mouth (WOM) dimensions can be used in agricultural marketing to explain market participation among smallholder farmers. Therefore, this study investigates the perceived usefulness of WOM in explaining smallholder farmers’ market participation.Design/methodology/approachThe cross-sectional design was carried out to survey a sample of 467 smallholder farmers. This study used partial least squares structural equation modelling (PLS-SEM) in SmartPLS 4 to test hypotheses.FindingsThe results revealed that WOM dimensions such as expertise differential, strong tie and trustworthiness among smallholder farmers significantly influence the WOM message delivery. Likewise, the findings suggest that WOM message delivery significantly influences market participation among smallholder farmers. Finally, it was revealed that WOM message delivery significantly mediates the relationship between WOM dimensions and market participation.Practical implicationsThis study provides useful insights to smallholder farmers on how to use WOM dimensions to enhance more market participation in formal markets, especially through proper WOM message delivery.Originality/valueThe current study solves the problem of information asymmetry among smallholder farmers through WOM. It is perhaps the first study to establish the link between WOM dimensions and market participation among smallholder farmers in the context of developing countries.

show abstract

The influence of intrinsic and extrinsic motivational factors on e-WOM behaviour: The role of psychological impact during the time of COVID-19 crisis

Cited by 9 publications

References 225 publications

An Effective Model of Viral Marketing for e-Commerce Enterprises: An Empirical Study

An Effective Model of Viral Marketing for e-Commerce Enterprises: An Empirical Study

Evaluating Impact of Social Media Marketing, Celebrity Endorsement and E-WOM on Online Repurchase Intention with the Mediating Role of Perceived Usefulness

I share because I care! Smallholder farmers’ perceptions of the usefulness of word of mouth for their market participation decisions

Contact Info

Product

Resources

About