The Influence of Joe Wicks on Physical Activity During the COVID-19 Pandemic: Thematic, Location, and Social Network Analysis of X Data
Wasim Ahmed,
Opeoluwa Aiyenitaju,
Simon Chadwick
et al.
Abstract:Background
Social media (SM) was essential in promoting physical activity during the COVID-19 pandemic, especially among people confined to their homes. Joe Wicks, a fitness coach, became particularly popular on SM during this time, posting daily workouts that millions of people worldwide followed.
Objective
This study aims to investigate the influence of Joe Wicks on SM and the impact of his content on physical activity levels among the public.
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